Marketing Manager, Skincare & Spa

Company Description

GUERLAIN

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.

Guerlain is part of the LVMH Group.

Job Description

POSITION OVERVIEW

Lead development, execution and support of brand 360° plans across key products and campaigns, ensuring best-in-class execution and strong cross-functional alignment. Drive forward industry-leading marketing strategy to support and elevate Guerlain’s Skincare and Spa business. Meet growth objectives and contribute to overall company goals across new skincare product launches as well as core business.

Full Time, Hyrbid Schedule - In Office 3 Days 

PRINCIPAL DUTIES AND RESPONSIBILITIES

360° Strategy

• Support the Marketing Team in creating innovative and best in class 360° marketing campaigns across key franchises (for new & existing products) for implementation across Guerlain’s distribution.
• Lead the development of annual product/campaign calendars inclusive of retailer specificities.
• Partner, interface, and collaborate with cross-functional teams including HQ Marketing team, Creative, Communications, VM, Sales Operations, Education, Purchasing and Planning Departments.
• Lead the development of marketing presentations (including Retailer Meetings) with a strong understanding of the product strategy. Support team with meeting preparation including product sourcing and comps requests (through local and HQ).
• Stay abreast of competition, new launches, and market performance through ongoing research and monitoring of competitive launches.

Skincare Marketing

• Lead and implement best-in-class U.S. Marketing strategies for Skincare category with a focus on topline growth and increasing market share and rank.
• Plan and flawlessly execute launch 360 Skincare programs including, but not limited to adapting launches for U.S. market, virtual one-on-ones/Masterclasses, supporting Orchidée Impériale Ambassadors, spa 2.0, launch toolkits, and support of E-Business category acceleration. 
• Closely monitor retail sales (weekly and monthly) and overall product performance in order to dive deeply into category performance & anticipate and react to changing environment.
• Lead skincare forecasting strategy, including basic, newness, and sets. 
• Develop strong working relationship with Sales Administration to develop accurate and strategic forecasts for new products. Recommend adjustments to basic business forecasts based on new product projections.
• As needed, drive local set development process with cross-functional teams
• Develop strong working relationship with Paris HQ team. Communicate regularly to outline U.S.-specific needs, provide feedback on launches, including category analysis with U.S.-specific needs.
• Build and monitor annual budget.

Spa Marketing

• Work closely with HQ team, boutique spa management team & hotel to implement best in class Spa network in the US.
• Develop yearly 360 Spa marketing programs to boost spa visibility and sales -sampling, CRM, GWP.
• Closely monitor retail sales (weekly and monthly) and overall product performance and work closely with team to identify areas of opportunity.  
• Oversee the marketing budget and ensure effective allocation of resources.
• Conduct market research and stay up to date on spa network within US to identify trends, customer preferences, and competitive landscape.

Operational Marketing

• Drive retailer relationships and planning across Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Epcot, Bellagio, and Breakers.
• Collaborate with E-Business team in ensuring execution of a robust omnichannel strategy for those partners.
• Work closely with field team to ensure best in class execution and understanding of retail environments. 
• Customize programming and visibility per account to maximize sales and share of voice.
• Oversee clienteling brand efforts to support always-on, focused and best-in-class approach – especially versus the competition.
• Oversee brand sampling & GWP efforts to ensure flawless execution and prioritization of big bets and supporting business objectives.

Conduct all other job-related activities.

SUPERVISION RECEIVED

Director of Marketing

Qualifications

QUALIFICATIONS & SKILLS REQUIRED

• Bachelor’s degree
• 6+ years of experience in Marketing, preferably within the prestige beauty and/or skincare industry
• Limited travel based on needs of the business
• Strong analytical skills
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions as well as with retailer buying teams
• Effective project management skills, strong attention to detail, and the ability to stay organized and manage multiple priorities.
• Excellent copywriting skills
• Strong computer skills (Excel, Word, and PowerPoint)
• Deals with confidential information and/or issues using discretion and judgment

NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Additional Information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $90,000 - $110,000.