Marketing Manager Serbia and Bosnia & Herzegovina

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Marketing Manager – Serbia and Bosnia & Herzegovina

About the role

The Marketing Manager Serbia and Bosnia & Herzegovina has full responsibility for the assigned market growth and its performance. In this role you will be responsible for adapting global & regional marketing strategies to local market needs based on local insights and deep consumer understanding. You will be implementing strategies and plans to drive consumer engagement, brand awareness, and sales growth. You will influence several key strategic partners including the CEE BU Marketing teams and the CEE Export Markets Leadership Team to get approval and alignments on key initiatives. In this role you will have full P&L accountability.

Role Responsibilities

• Supervise and lead a team of marketing professionals, providing guidance, training, and support in executing marketing initiatives effectively. 

• Oversee brand marketing efforts, ensuring consistent messaging, visual identity, and positioning across various channels and touchpoints. 

• Manage media investments by collaborating with media agencies to develop media plans, optimize media spend, and track campaign performance. 

• Coordinate and execute promotional activities, including product launches, seasonal campaigns, and other marketing initiatives, to drive consumer awareness and purchase intent. 

• Collaborate with cross-functional teams, such as sales, product development, and creative services, to ensure alignment and integration of marketing efforts. 

• Conduct market research and analysis to identify consumer trends, market opportunities, and competitive landscape, and utilize insights to inform marketing strategies. 

• Manage trade marketing activities, including trade promotions, merchandising, and channel-specific marketing initiatives, to support sales and distribution goals. 

Why you?

Basic Qualifications:

• Proven experience as a Marketing Manager or a similar role in the FMCH or FMCG industry.

• Strong knowledge and understanding of brand marketing, media planning, and trade marketing. 

• Demonstrated success in developing and implementing comprehensive marketing strategies that drive business growth and consumer engagement. 

• Experience in new product launches.

• Proficient in market research and analysis techniques.

• Fluent English language skills.

Preferred Qualifications:

• Results-oriented mindset with can do attitude and focus on delivering measurable outcomes and achieving targets.

• Exceptional communication and interpersonal skills.

• Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve goals.

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Location – this role is based in: Budapest or Warsaw

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

#Li-hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.