Marketing Manager Scotch

Job Description :

Job Title: Marketing Manager, Scotch

Level: L4

Reports To: Portfolio Director Reserve

Context/Scope:

Diageo is a global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength and our biggest passion.  Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide.  We invent strong brands for today and beyond, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands. 

Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We build wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.

We are committed to delivering balanced performance and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting outstanding diverse talent for Diageo and unleash people to deliver phenomenal performance.  We are a force for good in communities and care about the planet with focus on water, farming, and education among others, which are the most critical components for our communities.

Today, Africa is a predominantly beer region and we will continue to growth beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on transforming and accelerating spirits to double its current revenue through the SWC organisation.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Purpose of Role

The purpose of the role is to drive the business ambition to grow market share for our JW Premium by focusing on brand building and brand equity growth in strategic markets.

The role develops and executes marketing plans to drive brand awareness, market penetration, and revenue growth. It requires a deep understanding of consumer behaviour, market trends, and the competitive landscape. 

The role will link with the Diageo Global brand teams (GBTs) to ensure that key platforms are developed to serve our market needs.

Role Responsibilities:

• Strategic Planning: develop marketing plans aligned with overall business objectives and brand goals. Conduct market research, consumer insights analysis, and competitive intelligence to identify growth opportunities. Define target audience segments and develop positioning strategies to differentiate the brand in the market.

• Brand Management and Performance Delivery: Oversee the development and execution of JW Premium Business Plans and growth drivers across various channels, including digital, traditional, and experiential. 

• Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities. 

• Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity. 

• Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.

• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials.Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.

• Budget Allocation: develop and manage the brands budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Experience / skills required:

• 7 years’ experience in marketing in IPS and/or FMCG/Luxury goods categories.  Candidates should have had similar roles in peer companies. 

Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.

Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win. 

Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities, 

Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.

Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation. 

Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Lagos HQ

Additional Locations :

Job Posting Start Date :

2025-04-10