Marketing Manager, SaaS

Posted 4 Days Ago
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Salt Lake City, UT, USA
Hybrid
95K-115K Annually
Senior level
Cloud • Payments • Software
Xplor Technologies powers the experiences at the heart of everyday life.
The Role
Lead demand generation, product marketing, and content for Laundry SaaS in North America. Drive new-business pipeline, upsell/cross-sell, retention, messaging, launches, budget and KPI reporting (MQLs, CAC, ROI). Partner with Product, Sales, and Customer Success, mentor marketing staff, manage agencies, and optimize marketing efficiency and customer experience across the funnel.
Summary Generated by Built In
Company Description

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.

We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Job Description

As the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.

Key Areas of Responsibility

Commercial Performance

  • Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
  • Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention
  • In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
  • Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel
  • Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
  • Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period
  • Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets

Strategy & Vision

  • Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them
  • Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.

Collaboration & Leadership

  • Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets
  • Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans
  • Mentor marketing specialists and coordinators, building upon each one's strengths and providing support to address their development areas.
  • Have a bias to action (“Move with Purpose” Principle), being data driven but also knowing when to move
  • Be a culture champion, intentionally bring our “Create Lasting Communities” value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment

Qualifications

  • Ability to work in a hybrid model and willing to spend time in the Draper, Utah office to build a strong SaaS marketing culture
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.
  • 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
  • Experience marketing SaaS products in an SMB vertical
  • Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
  • Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
  • Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
  • Experience running SaaS demand generation, product marketing and content programs end to end
  • Experience scaling SaaS marketing programs and the operating cadence behind them
  • Team player with focus on relationship building and influencing across business boundaries
  • The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization
  • Strong track-record of developing marketing talent and managing agency or vendor partners
  • Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
  • Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
  • Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack
  • Proven track record of clear communications with senior stakeholders and across cross-functional teams
  • Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics

The average base salary pay range for this position is $95,000 to $115,000

May be considered for a discretionary bonus

Location: Salt Lake City or Mountain Time Zone

#LI-Hybrid

Additional Information

Values and Life at Xplor

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

  • Find a better way
  • Do the right thing
  • Say it straight
  • Win together
  • Own the outcome

If these values sound like you, and describe people you want to work with, you will thrive at Xplor.

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Some of our perks and benefits are:

  • Paid Parental Leave benefit programs
  • #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
  • Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
  • Access to free mental health support
  • Flexible working arrangements

Ready to apply?

To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

More about us 

More than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. 

Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake. 

Good to know

To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. 

We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email.

To learn more about us and our products, please visit xplor.com/careers/. 

We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/.

EEO and Artificial Intelligence

We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. 

Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [email protected]

We make it a priority to respond to every applicant.

Skills Required

  • Ability to work in a hybrid model and willing to spend time in the Draper, Utah office
  • Location: Salt Lake City or Mountain Time Zone (ability to work MT hours)
  • Must be legally authorized to work in the country; Xplor does not sponsor visas
  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
  • 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
  • Experience marketing SaaS products in an SMB vertical
  • Proven record of driving sustained SaaS pipeline and revenue growth
  • Proven record of using lifecycle and retention campaigns to reduce churn and lift net dollar retention (NDR)
  • Proven record of improving marketing efficiency (lower CAC, faster payback, stronger campaign ROI)
  • Experience running SaaS demand generation, product marketing and content programs end to end
  • Experience scaling SaaS marketing programs and the operating cadence behind them
  • Strong track-record of developing marketing talent and managing agency or vendor partners
  • Demonstrated experience in building customer-centric messaging grounded in buyer research
  • Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
  • Hands-on operator and strong strategic thinker, comfortable in the SaaS marketing tech stack
  • Proven track record of clear communications with senior stakeholders and cross-functional teams
  • Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics
  • Team player with focus on relationship building and influencing across business boundaries
  • Ability to motivate cross-functional partners in Sales, Product and Customer Success and work in a matrixed organization

Xplor Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Xplor Technologies and has not been reviewed or approved by Xplor Technologies.

  • Leave & Time Off Breadth Leave options appear broad, with generous PTO and paid sick days frequently highlighted as a notable part of the overall package. Paid volunteer time and bereavement leave add additional time-off breadth beyond standard vacation policies.
  • Retirement Support Retirement support is positioned as a meaningful component of total rewards, including a 401(k) match that is described with a clear match formula. Eligibility for performance bonuses and mentions of equity/pension options further contribute to perceived long-term value for some roles.
  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life, and disability insurance, alongside U.S.-specific supports like an FSA. Mental health support through an employee assistance program and wellness programs strengthen the overall health-and-wellbeing offering.

Xplor Technologies Insights

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The Company
HQ: Atlanta, GA
3,100 Employees
Year Founded: 2021

What We Do

WHAT WE DO At Xplor, we build easy-to-use technology for the businesses that make up everyday life – whether booking a gym session, dropping the kids at daycare, registering for a community center class, fixing your furnace, or playing 18 holes on Saturday.  That’s what people expect in the experience age – and why more than 130,000 businesses across 72+ countries use our integrated software and embedded payment solutions to attract, connect, engage, and retain their customers.   Our platform processes $47 billion in payments annually because we've made it simple for businesses to get paid, manage their operations, and focus on what they do best: serving their customers.   WHY JOIN XPLOR? • Work that has real-world impact: What we build helps businesses serve customers more effectively, and adapt as their businesses grow. When our customers succeed, everyday life works better for millions of people around the world. • Technology with purpose: We build technology for real operators solving real-world problems. That means designing products that fit how businesses actually work, helping customers make better decisions, and creating tools that improve both operations and the experiences they deliver. • A portfolio with breadth and depth: Our teams support a diverse set of industries, including fitness and leisure, golf and club, recreation, field services, garment care, education, and payments. That means the opportunity to solve meaningful challenges across multiple markets, while contributing to one shared company vision. OUR VALUES Our values shape how we lead, how we make decisions, and how we work every day. • Find a better way: We challenge outdated processes, improve the way we work, and look for smarter solutions. We bring ideas, not just problems, and stay open to better ways forward. • Do the right thing: We act with integrity, make ethical decisions, and hold ourselves to a high standard. We own mistakes quickly, learn from them, and apply our principles consistently. • Say it straight: We communicate clearly, and with respect. We share context, not just outcomes, give timely feedback, and speak up early when something needs attention. • Win together: We work across teams and functions with trust and shared purpose. We seek input early, assume positive intent, and celebrate success together. • Own the outcome: We take responsibility for results. We follow through, solve problems, and step in when something needs to be fixed.

Why Work With Us

At Xplor, you get room to grow, work that has real impact, and a team where you can bring your whole self. In return, we ask you to put people first, innovate fearlessly, and aim high. Be part of a global community built to help you – and the businesses we serve – thrive.

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