Job Summary
The Marketing Manager for Higher Education provides leadership and coordination of all marketing functions across the Fraternal vertical solution at Togetherwork.
The Manager develops and implements marketing strategy to generate leads via marketing campaigns and tradeshows. Manager tracks return on investment and key performance indicators. This role has no direct reports, but is supported by a larger marketing team.
Responsibilities
Strategic Planning & Evaluation – 10% of time
- In collaboration with VP of Marketing, Develop the policies, tools and systems the company needs to advance the company's mission and objectives and to promote bookings, revenue, profitability and growth
- Managed provided budgets and review activity reports and financial statements to determine progress in attaining objectives and revise plans in accordance with current conditions
Marketing Campaign Execution– 50% of time
- Develop, monitor performance and execute the product's marketing plan to drive high quality leads to the sales pipeline and retain customers
- Achieve lead generation goals (MQLs and SQLs)
- Define buyer personas and determine market messaging
- Conceptualize and create engaging and brand-consistent campaigns to generate leads and promote new products and features using a variety of channels including SEO, Google, Facebook and other platform ad buying, email distribution, social media, high velocity sales cadences, blog and content creation
- Create standard presentations
- Create and maintain an editorial calendar to effectively manage consistency and frequency of messaging across all appropriate channels
- Monitor company-wide adherence to product Brand Standards through all aspects of product operations
Events Management & Marketing – 30% of time
- Manage marketing tradeshows from beginning to end, to include concept ideation, logistics and execution for major industry events. NOTE: you will be supported by the central events team to manage logistics such as shipping, etc.
- Work closely with Sales Team to ensure successful onsite/ live event planning and execution, with shared goal of driving MQLs and brand recognition.
Data & Analytics – 10% of time
- Establish closed-loop analytics with Sales to understand how marketing activities convert into customers
- Deliver weekly and monthly reporting to the management team and actively monitor the contribution and ROI of marketing to overall revenue targets
Requirements
- Bachelor's degree
- Three or more years of experience in demand generation marketing
- Experience working with HubSpot
- Excellent organizational skills and ability to multi-task
- Ability to develop and execute marketing and lead generation plans
- Ability to analyze and interpret data
- An unquestionable work ethic and the ability to accomplish established goals
- Excellent written and verbal communication skills
- An in-depth knowledge and understanding of marketing technologies and social media platforms
- A working knowledge of the principles of SEO
- Must be able to collaborate with Sales team members and work closely in partnership
Preferred
- Fraternity/sorority membership, or equivalent industry knowledge
- Experience working with Salesforce
Employee Referral Bonus
This position is eligible for a $1,000 employee referral
Access Referral Form Here
Salary Range
US Remote: $70,000-$80,000 USD per year
Top Skills
What We Do
Togetherwork is building the leader in Group Management Software and Payments by bringing together companies serving a wide variety of groups – from Home Owners Associations to Sports Leagues to Cultural Institutions to Summer Camps.
We are building on the foundation of OmegaFi, the 25-year leader in providing software and payments services to fraternities and sororities. Recent acquisitions include summer camp, scouting and museum and zoo management software companies.
We are actively looking for successful companies to join Togetherwork and help us build the future. Please contact [email protected] for more information.
