The Role
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role Overview
The Marketing Manager, Public Sector leads integrated demand generation programs that drive sales pipeline, accelerate sales cycles, and expand cross‑sell opportunities across federal, state, local, and international government markets. This role partners closely with Sales, Product Marketing, and the broader Demand Generation team to advance our presence in the public sector with a focus on driving account growth through our media and mobile suite of products.
What You’ll Do
- Develop and execute targeted demand generation campaigns that generate net‑new pipeline and drive cross‑sell expansion opportunities within public sector accounts;
- Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel campaigns to life, including account-based marketing programs, email, digital experiences, events, content and webinar calendar;
- Own day‑to‑day campaign orchestration across workstreams, ensuring timelines, deliverables, and dependencies are tracked and executed on schedule;
- Manage the public sector association program including sponsorship planning and working cross-functionally on high-impact deliverables for key events, promotional calendar and content syndication;
- Oversee new product introductions for public sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans;
- Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities;
- Identify content gaps and collaborate with stakeholders to build public‑sector‑specific messaging and assets;
- Track, report, and optimize campaign performance, pipeline influence, and ROI. Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes;
- Manage the Public Sector marketing budget, track spending, and oversee invoice processing;
- Stay current on public sector trends, procurement cycles, technology modernization initiatives, and agency missions;
- Manage external marketing vendors as required.
What We’re Looking For
- 5+ years of experience in marketing program management, channel marketing, B2B marketing;
- Experience with managing external vendors/agencies;
- Experience in managing complicated and time sensitive projects;
- Interest and desire to learn and adapt to new technologies;
- Ability to creatively problem solve;
- Self-starter and driven to succeed;
- Strong communication and presentation skills;
- Analytical with strong attention to detail;
- Please note: Occasional travel (incl. out of country travel) may be required.
Nice to Have Skills
- Familiarity with tools a plus: Salesforce, Pardot, ON24, Demandbase, Gainsight, Drift, and SalesLoft.
Compensation & Benefits
The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
$85,000 - $115,000 (CDN) a year
Salary range (min - max)
Position Type: New Position
Magnet is proud to offer benefits such as:
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
Indicators of Success
We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.
How We Work
At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you’re within a comfortable travel distance to one of our offices, you’ll occasionally join us in person. How often you’ll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team’s goals.
We’re excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!
The Most Important Thing
We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [email protected] should you require any accommodations.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.
US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Magnet Forensics handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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The Company
What We Do
Magnet Forensics is a global leader in the development of digital investigation software that acquires, analyzes and shares evidence from computers, smartphones, tablets and IoT related devices. Magnet Forensics has been helping law enforcement fight crime, protect assets and guard national security since 2009. Magnet Forensics has become a trusted partner for thousands of the world’s top law enforcement, government, military and corporate organizations in over 92 countries. Court-admissible evidence recovered by Magnet Forensics tools has been used to support a wide-variety of investigations including cybercrimes, child exploitation, terrorism, human resource disputes, fraud, and intellectual property theft. For more information, please visit https://www.magnetforensics.com
