Dr. Reddy’s Laboratories

Marketing Manager- PSAI

Posted 2 Days Ago

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Hyderabad, Telangana

Senior level

Pharmaceutical

We accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

The Role

The Marketing Manager will develop content and messaging, strategize with customers, create actionable insights for brand growth, and manage training needs. Responsibilities include crafting evidence-based messaging, driving brand growth projects, and ensuring adherence to brand plans.

Summary Generated by Built In

Company Description

Company Description

Dr. Reddy’s Laboratories, or Dr. Reddy’s in short, is a global integrated pharmaceutical company.

Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive and driven at the highest level.

We are looking for people who share our passion to catalyze this journey.

A brief about us (you’ll find more on our website www.drreddys.com): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.

Job Description

1. Content development and messaging – Work with customers/ team to create informative & educational content that addresses the needs to various customer segments

2. Craft clear evidence based messaging that highlights brand benefits.

3. Work with teams/ customers to craft strategy for understanding consumer needs, Insight mining, crafting compelling messaging to address the unmet needs and leveraging digital channels and technology platforms to increase access of brands to eligible patients.

4. Understanding customer needs to manage Life cycle by building the brand architecture

5. Conceptualizing and driving the growth projects for the brands along with CFTs and customers to ensure sustainable brand growths.

6. Working closely with customer to develop strong and actionable insights for brand growth

7. Adherence to Brand plan process in terms of rigor and preparation in consolation with customers in assigned geography!

8. Collecting behavioral and technical training needs based on field work, questionnaires and stakeholders inputs (both product/science related and skill areas); decide on the course of action (interventions) in discussion with the customers ; workout detail training plan for the year. Deliver training to the customers!

Qualifications

• 10+ years’ experience in Sales and Marketing
• MBA from reputed institute
• Demonstrated the ability to monitor and analyze sales performance and pro-actively develop and implement plans to improve performance.
• Ability to coach, train and give feedback to groups and individuals.
•Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product Launch
• Proved the ability to work effectively in a fast-moving, demanding environment.

Additional Information

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/