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Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
Goldin, an eBay company, is an internationally renowned leader in trading cards, collectibles and memorabilia. As the go-to auction destination for the most exclusive collectibles across sports, pop culture, entertainment and history, the company routinely sets records for the most expensive memorabilia ever sold. Trusted by lifelong collectors and new hobbyists alike, the company has made over $1 billion in sales since its humble beginning in 2012, and founder Ken Goldin has sold more than $2 billion in memorabilia over the course of his illustrious decades-long career. Goldin is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association and the Babe Ruth Birthplace and Museum. Learn more at Goldin, and on Instagram and X.
To accomplish this, we always put collectors first and hire the very best to join our team. Goldin would not be what it is today without our amazing employees — from consignment directors, content and marketing professionals, customer support and everyone in between. We take great pride in hiring and developing top talent who can add to our culture and believe in our mission and vision. Goldin is an exciting opportunity to work in a growing market—and have a lot of fun doing it.
Goldin is seeking a strategic and creative Marketing Manager to lead our Pop Culture & Non-Sports collectibles marketing initiatives. The ideal candidate will have a passion for pop culture (Film, Music, TV, Hollywood) and for collectibles, with a strong background in developing and driving growth marketing campaigns across multiple channels. This role requires a blend of leadership, strategy creation, creativity, analytical skills, and a deep understanding of both the pop culture and collectibles markets to drive brand awareness, engagement and sales.
What you will accomplish:
- Develop and implement marketing strategies that effectively promote our non-sports collectibles and drive revenue growth.
- Collaborate with product development, sales, and creative teams to ensure cohesive branding and messaging across all platforms.
- Foster relationships with key pop culture industry influencers, partners, and collectors to expand our reach and build brand loyalty.
- Manage the creation and distribution of engaging content, including email campaigns, website copy, and promotional materials.
- Conduct market research to identify trends within the non-sports collectibles industry and gain insights into customer preferences and behaviors.
- Oversee the budget for marketing campaigns and ensure all activities deliver a strong return on investment.
- Analyze campaign performance data to evaluate success and find opportunities for optimization.
- Stay up to date with digital marketing technologies and social media trends to keep our marketing efforts innovative and effective.
What you will bring:
- A minimum of 10 years of experience in marketing (growth or brand), with a focus on the pop culture industry.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Demonstrated ability to develop and implement successful marketing strategies across various channels.
- Strong analytical skills with experience in measuring and reporting on campaign performance.
- Excellent communication and collaboration skills, with the ability to work effectively across different teams.
- A deep understanding of the collectibles market and consumer behavior. (Key Relationships within the pop-culture collectibles' community a big plus)
- Creative approach with a strong sense of brand storytelling.
- Strong leadership skills and ability to manage a growing department
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Proficiency in digital marketing tools (Mailchimp, Salesforce) and data tracking platforms (i.e. Lightdash or Heap)
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