Marketing Manager (Place & Price) - HUB XBU Malaysia

Company Description

At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple – improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.

Job Description

Your contribution to something big!

Job Responsibilities:

• Drive, execute and optimize marketing activities with retail partners across Malaysia to reach users, enabling sales growth for all brands while ensuring the alignment with the brand positioning.
• Being key point of contact and work closely with the Marketing head of ASEAN and Malaysia sales team to drive impactful user & dealer interactions and marketing & sales activities.

Job Tasks:

Planning:

• Build, align & own annual and quarterly plans (and optimize in quarter) tailored to Malaysia to deliver Marketing goals with regards to sales channel execution plans and pricing with a focus on return on investment of each Marketing activity.
• Collaborate with local marketing & sales teams to steer sales channel and pricing related activity execution that deliver measurable results across all dealer touchpoints.

Sales channel execution plans & distribution:

• Develop sales channel execution plans including request to launch new channel and customer contracts together with sales team
• Implement and oversee trade term system adherence
• Develop profound hunting list to reach Distribution targets of Marketing Concepts
• Develop retail partner specific growth plans (based on global strategy) in close collaboration with sales
• Work closely with the regional offline marketing team and sales excellence team to implement measures

Results:

• Contribute actively for delivering results on each marketing activity including the insights, analysis, reporting & communication of marketing activity results, highlighting key achievements, challenges, and actionable insights to the broader team.
• Manage local marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources.
• Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth.

Qualifications

What distinguishes you!

Expertise:

• Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field
• Demonstrated experience (2+ years minimum) in marketing, pricing, sales channel management, preferably within the (power) tools industry or a related field.
• Good understanding of marketing principles, market analysis, and consumer behavior.
• Experience in developing and executing trade terms, distribution management, sales growth plans in connection with marketing campaigns across multiple channels.

Communication Skills:

• Ability to communicate clearly and concisely, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners.
• Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influence, consult and negotiate without authority to get things done in a timely matter.
• Very good English both written and verbal

Managerial Skills:

• Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
• Strong numeric skill set, able to analyze data, understand trends & measure success of programs in order to optimize results.
• Experience of handling marketing budgets and related KPIs
• Adaptability and willingness to learn new technologies and industry best practices.
• Experience with Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.)
• Independent working ability, attentive to details.

Department Overview: Power Tools (PT) 

The Power Tools department at Bosch Malaysia is at the forefront of revolutionizing the way professionals and DIY enthusiasts work with power tools. With a strong commitment to innovation, quality, and safety, our team develops and delivers a diverse range of high-performance power tools and accessories that empower our customers to achieve exceptional results. Join us in shaping the future of power tool technology and making a lasting impact in the industry. 

Additional Information

Your future of job location offers you:

• Flexible working environment
• Flexible benefits allowances
• Employee discounts on Bosch products
• Associate Development programs @ BOSCH
• A working environment that promotes diversity and inclusivity