Role Overview
The Marketing Manager leads execution and alignment of PPC's enterprise marketing strategy within assigned operating company (OpCo) or business segment. This role is responsible for driving growth, strengthening the brand, and enhancing customer experience by connecting strategy to execution across the full marketing funnel.
The Marketing Manager partners with enterprise marketing functions and OpCo leadership to deliver scalable, consistent, and data-driven marketing programs that support pipeline development, customer engagement, and business performance.
Key Responsibilities
- Market Strategy, Growth & Demand Generation
- Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans
- Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development
- Analyze market trends, customer needs, and competitor activity to inform business decisions
- Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams
- Support pursuit strategy, key accounts, and priority growth initiatives
Brand Leadership & Content Strategy
- Ensure consistent application and evolution of PPC brand standards across all OpCo marketing efforts
- Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership
- Oversee creative execution in partnership with Creative Services (design, copy, video, photography)
- Manage public relations efforts, including awards, publications, and industry visibility
- Maintain a strong, consistent brand presence across all customer touchpoints
Customer Experience (CX) Leadership
- Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service
- Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions
- Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions
- Support closed-loop feedback processes to ensure customer insights lead to action
- Partner with operations to align messaging, communication, and experience delivery
MarTech, Digital & Analytics Management
- Oversee digital presence, including website, social media, and email marketing execution
- Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectively
- Monitor and report on campaign performance, digital engagement, and ROI
- Ensure data integrity across systems to support accurate reporting and decision-making
- Identify opportunities to optimize marketing performance through data-driven insights
OpCo Alignment & Cross-Functional Leadership
- Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy
- Lead project planning, prioritization, and execution across multiple initiatives
- Manage relationships with internal stakeholders, agencies, and external partners
- Mentor and support Marketing Coordinators and Associates, driving skill development and consistency
Core Capabilities
- Strong strategic thinking with ability to translate strategy into execution
- Experience managing integrated marketing campaigns across multiple channels
- Knowledge of brand management, digital marketing, CRM systems, and analytics
- Strong project management and organizational leadership skills
- Ability to influence and collaborate across cross-functional teams and leadership levels
- Excellent communication, storytelling, and presentation skills
- Analytical mindset with ability to interpret data and drive action
- Adaptability in a fast-paced, multi-OpCo environment
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field required
- 5+ years of marketing experience, preferably in the A/E/C or professional services industry
- Experience working in a multi-entity or decentralized organization is preferred
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of marketing experience
- Experience in the A/E/C or professional services industry
- Experience working in a multi-entity or decentralized organization
- Experience managing integrated marketing campaigns across multiple channels
- Knowledge of brand management, digital marketing, CRM systems, and analytics
- Experience overseeing website, social media, and email marketing execution
- Experience partnering with MarTech platforms (CRM, CMS, analytics) and ensuring data integrity
- Strong project management and organizational leadership skills
- Ability to influence and collaborate across cross-functional teams and leadership levels
- Excellent communication, storytelling, and presentation skills
- Analytical mindset with ability to interpret data and drive action (CSAT, NPS, campaign ROI)
- Mentor and support Marketing Coordinators and Associates
What We Do
Pieper Electric, Inc. is a leading, employee-owned electrical, mechanical, and automation contractor operating since 1947. As one of the largest privately held electrical contractors in the U.S., the company provides a comprehensive range of services, including plumbing, HVAC, and energy management. Based in Wisconsin with affiliates nationwide, Pieper Electric is committed to high-quality standards and a servant leadership philosophy to serve its customers.
