About the role
Uber's global paid social team sets the benchmark for innovation and scale in performance marketing.
As a Paid Social Marketing Manager I, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence—ensuring flawless execution of campaigns—and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams and external partners to unlock efficiency and innovation in our marketing systems.
What you'll do
- Contribute to the global strategy for paid social growth campaigns
- Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error-free
- Independently manage campaign launches, pacing, troubleshooting, and optimization across complex paid social programs
- Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs
- Monitor performance and suggest optimizations to improve efficiency against incrementality targets.
- Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations.
- Synthesize performance insights into clear recommendations for cross-functional and senior stakeholders
- Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve
- Use AI-enabled tools, automation, and platform capabilities to improve campaign setup, QA, optimization, reporting, and other workflows
Basic Qualifications
- 4+ years of experience in performance marketing, specifically with hands-on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
- Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
- Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
- Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.
Preferred Qualifications
- Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
- Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
- Experience using AI, automation, or advanced tooling to improve marketing workflows, campaign operations, reporting, or optimization
- Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
- A desire to move quickly, experiment with new ideas, and adapt to a fast-paced environment
- Excellent written and verbal communication skills; ability to explain campaign results to cross-functional partners
- General curiosity about performance marketing data and how media platforms work
- Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality
~~ ~~ Responsibilities
For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.
About UsReady to Ride?
This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.
You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Skills Required
- 4+ years of performance marketing experience with hands-on paid social experience across Meta, TikTok, Snap, or similar channels
- Strong experience with Facebook Ads Manager, TikTok Ads Manager, or ad management tools such as Smartly
- Strong Google Sheets or Microsoft Excel skills, including filters, pivot tables, and VLOOKUPs
- Strong Tableau experience for data analysis and pattern identification
- Understanding of performance metrics including CPA, ROAS, CPM, and CTR
- Understanding of basic attribution concepts
- Experience with app-based performance marketing and mobile measurement partners such as Singular, AppsFlyer, or Branch
- Experience with incrementality testing and lift measurement
- Experience using AI, automation, or advanced tooling to improve marketing workflows, reporting, or optimization
- Ability to manage multiple campaigns, prioritize effectively, and maintain timeline accountability
- Excellent written and verbal communication skills
- Understanding of acquisition and performance media best practices, with a focus on incrementality
Uber Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Uber and has not been reviewed or approved by Uber.
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Parental & Family Support — Policies provide a minimum of fully paid parental leave for all parents and financial support for fertility, adoption, and surrogacy, with added credits to ease the transition. Programs extend to family medical leave and parenting support resources, indicating depth beyond baseline offerings.
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Healthcare Strength — Healthcare coverage is described as comprehensive across many countries, with medical, dental, vision, life, disability, and mental health benefits, plus allowances where direct plans are not available. Wellness programs and reimbursements further reinforce access to care.
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Wellbeing & Lifestyle Benefits — Monthly ride and meal credits, free office meals/snacks, fitness stipends, onsite gyms, and wellbeing reimbursements create meaningful everyday value. Home‑office stipends, travel medical coverage, and counseling support round out lifestyle-oriented perks.
Uber Insights
What We Do
We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything. Movement is what we do. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real-time. At the incredible speed of now.
Why Work With Us
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
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