Marketing Manager, Paid Search - Spanish Speaking

About you 

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role 

As a Paid Search Marketing Manager [Spanish Speakin] on Udemy’s paid search marketing team, you’ll be a major contributor to Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of improving lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy.

Your work will entail the day-to-day management of multiple paid search accounts within Udemy’s global advertising program. Throughout the year, you will manage a variety of paid search campaigns based on quarterly budget and performance goals, test hypotheses for program improvements and present results, and contribute to department-wide initiatives like new product release go-to-market strategies or integrations of new marketing technologies. You’ll get the chance to work directly with marketing leaders and cross-functional teams like engineering, data science, analytics, and creative to help grow and expand your program’s learner base globally, often in multiple languages.

What you'll be doing

• Create, optimize, and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.
• Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.
• Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.
• Partner with Product, Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.
• Collaborate with acquisition channel managers on cross-channel strategies.
• Manage relationships with ad agencies, Google, and Bing account teams.

What you’ll have

• 4 or more years managing paid search accounts.
• Bilingual: Spanish speaker / writer
• Experience with accounts spending $250K+/month.
• Previous experience collaborating with at least one other paid advertising team: paid social, programmatic, affiliate, content syndication, media planning, etc.
• Global campaign management experience, ideally in multiple languages.
• Proficiency using spreadsheets; familiarity with advanced systems like Google Data Studio, Google Analytics, Mode, Tableau, or Clarisights
• Experience with various campaign types: Search, Demand Gen, Video (YouTube), App, or Performance Max.

About your Skills

• Paid Search Strategy and Optimization: Strong expertise in managing large-scale paid search campaigns (Google Ads and Microsoft Ads), including optimizing investments to maximize growth and ROI.
• Data Analysis and Performance Monitoring: Proficiency in analyzing in-platform metrics (Google Ads, Microsoft Ads) and internal data, with the ability to present actionable insights to stakeholders and leadership.
• Experimentation and A/B Testing: Experience in designing, implementing, and analyzing experiments (messaging, targeting, user experience), with the ability to derive insights and suggest future strategies based on test outcomes.
• Cross-Functional Collaboration and Stakeholder Management: Ability to work closely with Product, Engineering, and Decision Science teams to improve marketing signals, measurement, automation, and personalization; manage relationships with external agencies and account teams (Google, Bing).

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

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