Marketing Manager-Outside Business Development

Description

We are seeking a driven, outgoing, and results-oriented Outside Marketing Representative to generate new business opportunities by cold calling and visiting small businesses, auto dealerships, and mortgage brokers within a designated territory. This role plays a key part in expanding our referral network, increasing brand awareness, and driving qualified leads to our insurance agents.

Responsibilities

• Community outreach and visits
• Conduct a minimum of 20 in-person cold visits per day to local businesses, including auto dealers and mortgage offices.
• Make 30 outbound phone calls per day to set follow-up appointments and build new referral relationships.
• Track all outreach in CRM or reporting tool daily.
• Secure a minimum of 5 new referral partners per week.
• Schedule and attend 10 in-person or virtual meetings with business owners or referral partners weekly.
• Maintain regular contact (at least once monthly) with all active referral partners.
• Marketing & Promotion:
• Distribute branded marketing materials to all new business contacts.
• Represent the agency at networking events or business expos (1–2 per month).
• Host or co-host 1 lunch-and-learn or appreciation event per quarter with top referral partners.
• Submit a weekly performance report with activity metrics and new opportunities identified.
• Meet or exceed monthly lead generation targets (to be set in collaboration with agency leadership

Requirements

Skills

• sales, outside marketing, or business development experience preferred (insurance preferred but not required).
• Excellent communication, presentation, and follow-up skills.
• Self-starter with strong time management and organization.
• Valid driver’s license and reliable transportation.
• Familiarity with CRM tools and Microsoft Office.

Compensation & Benefits:

• Competitive base salary + performance-based bonus
• Paid training and licensing support
• Mileage reimbursement
• Growth opportunities within the agency
• Health benefits and 401(k) available

Join us in this exciting opportunity to make a significant impact on our marketing efforts while growing your career in a supportive environment!

*This position is with a State Farm independent contractor agent, not with State Farm Insurance Companies. Employees of State Farm agents must be able to successfully complete any applicable licensing requirements and training programs. State Farm agents are independent contractors who hire their own employees. State Farm agents’ employees are not employees of State Farm.