Marketing Manager - office based

Company Description

This position is posted for a client of VMG. Please do not contact VMG about this role. No agencies please.

Carrera is the No.1 brand in slot car racing and a leading brand in R/C vehicles.

With a history of 60+ years, our products are beloved by racing enthusiasts all over the world.

Revell is a leading and globally recognized brand for plastic model kits. Fast approaching its 80th anniversary,

it has always been and will be an iconic brand in the industry.

Our products can be found at retailers of all sizes and formats, from specialty toy/hobby stores to web shops

and big box retailers.

Job Description

The Marketing Manager is responsible for the execution of all marketing activities towards our B2B

and B2C customers. They will work closely with all internal and external partners to deliver timely

executed activities that drive overall popularity of our brand and also specific ranges/products. The

position will report to the President of the company.

Qualifications

Work directly with all stakeholders to design and implement key marketing campaigns.

• Perform competitive research to understand what’s happening in the market and incorporate your

findings into each campaign for better results.

• Support our website design and content marketing (blog, social media assets, and more).

• Help bring new ideas for design and content creation to the team using your expertise and eye for

great design.

• Work closely with the internal and external team to create interesting and engaging content for

social media, the blog, email, and other channels.

• Work with our marketing partners to produce thought leadership blogs, newsletters, etc. to enhance

our market position.

• Build and manage the company’s social media profiles and presence, including LinkedIn, Facebook,

Instagram, Twitter, YouTube and additional channels that may be deemed relevant.

• Work with our team to create sell sheets, presentations, and other projects to enhance our client

communication

• Monitor and engage in relevant social discussions about our company, competitors, and/or industry,

both from existing leads and customers as well as from brand new audiences.

• Work alongside other marketers and content marketers to help distribute content that educates and

entertains our audience and supports marketing goals.

• Explore new ways to engage and identify new social networks to reach our target consumers.

• Track, measure and analyze all initiatives to report on social media ROI.

• Providing feedback to other contributors and editing other writers’ content.

• Work closely with PR agency to best utilize “free” placements.

• Identify and work with social media content creators.

• Proof reading product packaging to ensure clear communication of product features and consistent

brand messaging.

• Planning and organizing trade shows, promotional events and events for new product launches.Required Experience

Bachelor’s degree or more and 5+ years’ experience in marketing. Experience in the toy and/or hobby market

preferred but not required. Working knowledge of the retail/wholesale environment is preferable.

Core Skills

Business Savvy/Financial Knowledge - Understands how the business works, the inter-relationships of

functional groups; understands business results and implications and is knowledgeable about competitive

landscape; understands how to use facts and data to make sound decisions and manage profitably.

Creativity & Innovation - Generates new ideas; anticipates future needs and opportunities; has a mindset

toward continuous improvement- thinks expansively and challenges assumptions.

Drive for Results - Displays a disposition for action; overcomes obstacles; pursues aggressive goals; drives

issues to closure; drives toward performance excellence- responds quickly, takes independent action, takes

ownership, sets excellence standards and demonstrates ethical conduct.

Planning, Organization and Execution- Establishes plans; organizes and deploys resources; develops effective

systems and processes; ensures execution and effectively- determines tasks and resources, schedules and

prioritizes and leverages internal/external resources.

Teamwork - Builds relationships; looks for win-win solutions; fosters collaboration across boundaries-

develops others ideas, facilitates agreement and action, prioritizes company goals, and involves others.

Leadership - Establishes a short/long term vision; builds strong teams; facilitates and leads change to

improve business results; builds partnerships across the business- facilitates goal accomplishment, builds

successful teams, moves others to action and addresses change resistance.

Product Evangelist - Product expert, understands product features and benefits, demonstrates to customers

knowledge about product and can offer product solutions.

Computer Usage - The ability to use a WINDOWS-based computer for business applications such as

word/excel & power-point, financial spreadsheets, presentations, charts, etc.

Presentations - Able to effectively express information, ideas and concepts formally to groups of people.

Uses supporting media appropriately.

Communication – Excellent written and verbal communication skills.

Problem Solving - Able to gather and interpret data to solve job-related problems; able to distinguish

between causes and symptoms of problems to find viable solutions; able to work with others to

collaborate on solving problems.

Project Management - Successful planning and execution of complex projects including establishment of

schedules and budgets.Job-specific Skills

• Proven track record of success in increasing website traffic, engagement, and conversions

• Strong understanding of SEO principles and best practices

• Experience with website analytics tools (e.g., Google Analytics)

• Experience with content marketing and copywriting

• Excellent project management and organizational skills

• Strong communication and interpersonal skills

• Ability to work independently and as part of a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Benefits

• Health/Dental/Vision insurance

• Life insurance

• 401k/401k match

• Paid time off

Location - East Brunswick NJ

This is an in-office position