Marketing Manager, North America Events

Posted Yesterday
Be an Early Applicant
5 Locations
In-Office or Remote
82K-143K Annually
Mid level
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software
The Role
Plan and execute integrated B2B events and trade shows to drive pipeline and engagement. Coordinate with sales, field marketing, vendors, and campaigns; manage logistics, budgets, timelines, and post-event performance analysis to improve ROI and attendee experience.
Summary Generated by Built In

Be the one building AI-powered experiences where they matter most.


At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.


Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.


Role Overview:
Events are a key driver of pipeline growth and customer engagement across the Americas, and this role contributes directly to how organizations experience the Genesys brand at scale. As an Event Marketing Manager, you will manage the strategy and execution of high-impact events that support demand generation, strengthen customer relationships, and deliver measurable business outcomes. You will collaborate across field marketing, campaigns, sales, and global teams to bring well-orchestrated event programs to life. At Genesys, we are redefining customer experience through empathy, AI-driven innovation, and global reach, and this role supports that mission by translating strategy into execution. This position offers the opportunity to build depth in integrated event marketing, gain exposure to cross-functional initiatives, and contribute to programs that influence regional growth.


Key Responsibilities:

  • Manage end-to-end planning and execution of integrated marketing events that support pipeline generation and engagement goals
  • Execute event strategies aligned to go-to-market priorities and regional marketing plans
  • Coordinate with sales, field marketing, and campaign teams to ensure aligned messaging and seamless event delivery
  • Support conference and trade show programs from planning through post-event analysis, ensuring effective execution and measurable outcomes
  • Manage vendor relationships and logistics to deliver high-quality event experiences within budget
  • Track and analyze event performance, using insights to improve future program effectiveness
  • Oversee timelines and operational execution across multiple events while maintaining attention to detail
  • Contribute to the development of attendee experiences that enhance brand perception and customer engagement

Required Qualifications:

  • 3 to 5 years of experience in event marketing or event management within a B2B environment
  • Working knowledge of conference and trade show execution, including logistics coordination and vendor management
  • Demonstrated ability to manage multiple projects in a fast-paced environment with competing priorities
  • Experience supporting event performance tracking, including engagement metrics and ROI analysis
  • Ability to collaborate effectively with cross-functional teams and external partners
  • Strong organizational and time management skills with attention to detail
  • Effective communication and presentation skills
  • Familiarity with marketing and project management tools such as Salesforce, Tableau, Asana, or similar platforms

Preferred Qualifications:

  • Bachelor’s degree in marketing, business, or a related field
  • Experience supporting both in-person and virtual events
  • Exposure to integrated marketing campaigns or demand generation programs
  • Basic experience with vendor coordination and contract processes
  • Willingness to travel and support events onsite as needed

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$81,600.00 - $143,400.00

Benefits:

  • Medical, Dental, and Vision Insurance. 

  • Telehealth coverage

  • Flexible work schedules and work from home opportunities

  • Development and career growth opportunities

  • Open Time Off in addition to 10 paid holidays

  • 401(k) matching program

  • Adoption Assistance

  • Fertility treatments

Click here to view a summary overview of our Benefits.


Working at Genesys

  • AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
  • A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
  • Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
  • Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
  • Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.


What Happens After You Apply

After you apply, here's what you can typically expect:

  • Our Talent Acquisition team reviews your application with the hiring team.
  • A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

  • Next, you'll meet the hiring manager and other members of the interview team.
  • We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
  • After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.


Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.


Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.


About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.


Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected].


You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

 

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.


Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.


Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Skills Required

  • 3 to 5 years of experience in event marketing or event management within a B2B environment
  • Working knowledge of conference and trade show execution, including logistics coordination and vendor management
  • Demonstrated ability to manage multiple projects in a fast-paced environment with competing priorities
  • Experience supporting event performance tracking, including engagement metrics and ROI analysis
  • Ability to collaborate effectively with cross-functional teams and external partners
  • Strong organizational and time management skills with attention to detail
  • Effective communication and presentation skills
  • Familiarity with marketing and project management tools such as Salesforce, Tableau, Asana, or similar platforms
  • Bachelor's degree in marketing, business, or a related field
  • Experience supporting both in-person and virtual events
  • Exposure to integrated marketing campaigns or demand generation programs
  • Basic experience with vendor coordination and contract processes
  • Willingness to travel and support events onsite as needed

Genesys Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genesys and has not been reviewed or approved by Genesys.

  • Strong & Reliable Incentives Annual bonuses are described as consistently funded and meaningful, elevating total compensation. Structured variable pay and regular payouts reinforce confidence in incentives across numerous roles.
  • Leave & Time Off Breadth Open (unlimited) PTO, volunteer time off, and company recharge days create flexible time-away options. Remote-friendly policies and occasional holiday shutdowns add to the sense of generous time off.
  • Parental & Family Support Paid parental leave with no waiting period, fertility support, and adoption assistance signal strong family-oriented benefits. These offerings stand out as modern and comprehensive within the package.

Genesys Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Menlo Park, CA
6,774 Employees
Year Founded: 1990

What We Do

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

Similar Jobs

Motive Logo Motive

Customer Success Manager

Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Easy Apply
Remote
United States
4000 Employees
98K-165K Annually

Motive Logo Motive

Engineering Manager

Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Easy Apply
Remote
United States
4000 Employees
210K-260K Annually

Motive Logo Motive

Solutions Engineer

Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Easy Apply
Remote
United States
4000 Employees
170K-220K Annually

Samsara Logo Samsara

Technical Support

Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Easy Apply
Remote or Hybrid
United States
4000 Employees
133K-213K Annually

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account