The Role
Develops multifamily marketing and resident engagement initiatives across a community portfolio. Creates social media, digital, email, branding, and reputation management campaigns; manages Canva templates and digital listings; analyzes Google Business, Yardi, and customer engagement data; supports SEO, SEM, paid media, and website optimization; trains onsite teams; and partners with operations, vendors, and community teams to improve prospect and resident experiences.
Summary Generated by Built In
Job Title
Marketing Manager, Multifamily Digital Marketing(https://careers.cushmanwakefield.com/)Job Description Summary
The Marketing Manager, Multifamily Digital Marketing is responsible for developing and executing digital marketing strategies that drive qualified lead generation, optimize the online customer journey, and support portfolio performance across a national multifamily portfolio. This role serves as the bridge between property operations, digital marketing vendors, and corporate marketing teams to ensure communities maximize digital visibility, conversion performance, and brand consistency.The ideal candidate brings a strong background in multifamily digital marketing, website management, local search optimization, marketing technology, and data-driven decision making. They are comfortable managing multiple initiatives simultaneously, leveraging emerging technologies and AI tools, and providing strategic guidance to onsite teams and marketing stakeholders.
Job Description
Responsibilities:
Digital Strategy & Performance Marketing
- Develop and execute portfolio-level digital marketing strategies focused on lead generation, conversion optimization, and occupancy goals.
- Analyze performance data across websites, paid media, CRM systems, and reputation platforms to identify trends and recommend optimization opportunities.
- Partner with internal teams and external vendors to improve website performance, SEO, SEM, paid media, and digital customer experience initiatives.
- Monitor marketing KPIs and provide actionable recommendations that improve traffic, lead quality, conversion rates, and customer engagement.
- Support portfolio marketing planning through data analysis, reporting, and performance benchmarking.
Website & Digital Experience Management
- Own website content strategy, ongoing optimization efforts, and quality assurance across assigned communities.
- Manage website launches, redesigns, branding updates, and digital asset implementation.
- Partner with website vendors and internal stakeholders to troubleshoot issues, implement enhancements, and improve user experience.
- Ensure community websites maintain accurate content, pricing, imagery, and digital compliance standards.
Search, Reputation & Local Marketing
- Develop strategies to improve local search visibility through Google Business Profile optimization, directory management, and reputation initiatives.
- Monitor online reputation performance and identify opportunities to improve ratings, reviews, and resident engagement.
- Recommend and implement best practices that increase visibility and strengthen brand presence across digital channels.
Marketing Technology & Innovation
- Serve as a subject matter expert on multifamily marketing technology platforms including Yardi, RentCafe, Knock CRM, Engrain, Google Business Profile, and related tools.
- Evaluate emerging technologies, AI solutions, and automation opportunities that improve operational efficiency and marketing effectiveness.
- Support implementation and adoption of new marketing technologies across the portfolio.
- Identify opportunities to streamline workflows through automation and digital process improvements.
Leadership & Team Development
- Provide mentorship and strategic guidance to marketing specialists and onsite teams.
- Lead training initiatives focused on digital marketing best practices, website management, reputation management, and emerging technology.
- Partner with leadership teams to support national marketing initiatives and operational priorities.
- Assist with onboarding, coaching, and professional development efforts within the marketing organization.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in digital marketing, multifamily marketing, performance marketing, or related field.
- Demonstrated experience with website management, SEO, SEM, Google Business Profiles, reputation management, and digital analytics.
- Experience working with multifamily technology platforms including Yardi, RentCafe, Knock CRM, Entrata, Engrain, or comparable systems.
- Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations.
- Experience managing external marketing vendors and agency relationships.
- Knowledge of AI-powered marketing tools, automation platforms, and emerging digital marketing technologies.
- Previous leadership, mentorship, or team development experience preferred.
- Strong project management and stakeholder management skills.
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 80,750.00 - $95,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”Skills Required
- Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field
- 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry
- Multifamily property management or apartment marketing experience
- Strong knowledge of social media platforms, content creation, and digital engagement strategies
- Experience using Canva to create marketing collateral and digital content
- Working knowledge of Knock CRM and Yardi or comparable multifamily software
- Excellent written and verbal communication skills
- Strong organizational and project management abilities with exceptional attention to detail
- Creative mindset with a passion for delivering exceptional customer experiences
- Ability to manage multiple priorities in a fast-paced environment
- Graphic design and visual storytelling skills
- Photography and short-form video content creation skills
- Brand management and marketing communications experience
- Knowledge of reputation management platforms and customer engagement technology
Cushman & Wakefield Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cushman & Wakefield and has not been reviewed or approved by Cushman & Wakefield.
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Retirement Support — A 401(k) with company match is consistently referenced as part of the package. Feedback suggests this provides a solid baseline for long‑term savings across many U.S. roles.
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Leave & Time Off Breadth — Paid time off and company holidays are regularly highlighted and described as a meaningful part of the offering. Feedback suggests time‑off benefits add tangible value alongside base pay.
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Parental & Family Support — Paid parental leave for primary and secondary caregivers, plus backup care and wellbeing resources, are described as available. These offerings indicate a supportive approach to family needs in many roles.
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The Company
What We Do
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.
