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The Role
The Marketing Manager will develop and implement strategies to enhance marketing for electric motors and drives, support sales, and manage brand presence.
Summary Generated by Built In
SUMMARY
The Marketing Manager will lead the development and execution of marketing strategies to support the sales of electric motors, variable frequency drives (VFDs), and related products through a channel partner network and direct to OEMs and Large End-Users. This role is responsible for driving brand awareness, generating demand, enabling channel success, and supporting field sales with effective tools and campaigns tailored to industrial verticals and B2B decision-makers.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Channel Marketing & Enablement
SCOPE, PURPOSE, AND FREQUENCY OF CONTACTS
The position requires regular contact with all levels of TWMC and customers including Engineering, Marketing, Factory Operations, Supply Chain, Sales, Service and Accounting.
EDUCATION AND EXPERIENCE
SKILLS AND ABILITIES
LANGUAGE SKILLS
Respond to inquiries from customers, regulatory agencies, or members of the business community. Communicate effectively in the presence of top management, customers, trade associations, and other public groups.
REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Identify a solution to a problem involving several concrete variables in standardized situations.
SUPERVISION RECEIVED
General supervision will be provided. Must be a self-starter with the ability to work effectively and take ownership of assigned projects in a fast-paced environment.
MANAGEMENT DISCLAIMER
TECO-Westinghouse Motor Company's (TWMC) Management reserves the right to revise, change, or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment, and neither the incumbent nor TWMC may terminate employment at any time, for any reason.
The Marketing Manager will lead the development and execution of marketing strategies to support the sales of electric motors, variable frequency drives (VFDs), and related products through a channel partner network and direct to OEMs and Large End-Users. This role is responsible for driving brand awareness, generating demand, enabling channel success, and supporting field sales with effective tools and campaigns tailored to industrial verticals and B2B decision-makers.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Channel Marketing & Enablement
- Develop co-marketing programs, promotions, and campaigns with distributors and OEM partners.
- Enhance Digital Presence and Capabilities to support market growth
- Create collateral for Sales Team to Differentiate Product Portfolio and target Vertical Markets
- Plan and execute integrated campaigns (email, digital ads, webinars, Linked-In) to generate leads and drive pipeline growth and customer awareness.
- Optimize campaigns by market vertical (e.g., HVAC, water/wastewater, manufacturing, oil & gas).
- Collaborate with product management and engineering to develop product launch materials, datasheets, application notes, and case studies.
- Translate technical value propositions into compelling marketing messages for channel partners and end users.
- Equip sales and channel teams with sales enablement tools: presentations, ROI calculators, sell sheets, competitive battle cards.
- Work with sales leadership to align marketing plans with regional and vertical sales goals.
- Manage the Stock Business Units online presence (website, social media, distributor portals).
- Ensure consistent branding across all partner-facing and end-user materials
SCOPE, PURPOSE, AND FREQUENCY OF CONTACTS
The position requires regular contact with all levels of TWMC and customers including Engineering, Marketing, Factory Operations, Supply Chain, Sales, Service and Accounting.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Business, Engineering, related field, or equivalent experience.
- 5+ years of B2B marketing experience, preferably in industrial equipment, motors, drives, or automation.
- Strong understanding of technical marketing, industrial buying cycles, and value-based messaging.
- Excellent project management, writing, and communication skills.
- Willingness to travel (10–20%) for partner visits, events, and training.
SKILLS AND ABILITIES
- Experience marketing NEMA/IEC motors, VFDs, or motion control solutions.
- Experience in channel, OEM and End-User marketing, including distributor/OEM support.
- Excellent communication, presentation, and stakeholder management skills.
- Strategic thinker with a hands-on, results-driven approach.
LANGUAGE SKILLS
Respond to inquiries from customers, regulatory agencies, or members of the business community. Communicate effectively in the presence of top management, customers, trade associations, and other public groups.
REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Identify a solution to a problem involving several concrete variables in standardized situations.
SUPERVISION RECEIVED
General supervision will be provided. Must be a self-starter with the ability to work effectively and take ownership of assigned projects in a fast-paced environment.
MANAGEMENT DISCLAIMER
TECO-Westinghouse Motor Company's (TWMC) Management reserves the right to revise, change, or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment, and neither the incumbent nor TWMC may terminate employment at any time, for any reason.
Top Skills
Digital Advertising
Email Marketing
LinkedIn
Marketing Collateral Creation
Webinars
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The Company
What We Do
TWMC is a leading manufacturer of electric motors and generators, with a broad selection ranging from ¼ HP to 100,000 HP. The company also manufactures and supplies motor controls and renewal motor parts, and offers engineering services and large motor repairs. Headquartered in Round Rock, Texas, TECO-Westinghouse serves the petrochemical, electric utility, pulp and paper, water, mining, and metals industries in applications that include pumps, fans, compressors, wound rotor generators for conveyors, rolling mills, grinders, and crushers. For employment opportunities email HR at [email protected]
