Marketing Manager (m/f/d)

Posted One Month Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Fintech • Financial Services
The Role
Develop and execute employer branding, marketing, communications, and campaign strategies across national and international channels. Create audience-focused content, analyze market and campaign performance, define KPIs, manage agencies and stakeholders, and optimize marketing platforms. Apply generative AI and emerging technologies to improve strategy, content creation, innovation, and operational efficiency.
Summary Generated by Built In

As Marketing Manager (m/f/d) based in Augsburg or London, you will play a key role in strengthening our brand, positioning PATRIZIA as an employer of choice, and delivering a modern, data-driven marketing strategy.

Your responsibilities

  • Develop and implement a sustainable employer branding strategy to strengthen PATRIZIA’s employer brand nationally and internationally and position the company as an employer of choice across all relevant channels
  • Create targeted content tailored to the audiences for both digital and traditional communication channels, while ensuring a consistent brand presence
  • Support the delivery of brand, communications, and campaign projects at both national and international level
  • Analyse market, competitor, and audience trends, derive actionable recommendations, and drive their implementation
  • Define relevant KPIs, assess the performance of our activities, and continuously optimise campaigns based on data and insights
  • Independently coordinate and manage agencies, service providers, and internal stakeholders
  • Manage and further develop our marketing and communications platforms
  • Identify innovative marketing approaches and use modern AI tools to optimise processes and campaigns
  • Use generative AI as a strategic sparring partner for strategy development, content creation, idea generation, and efficiency improvements
  • Continuously monitor emerging technologies and AI-driven innovations, assessing their potential to enhance PATRIZIA’s marketing activities

What we look for

  • Successfully completed degree in Marketing, Communications, Business Administration, or a related field
  • Minimum of three years of professional experience in Marketing and/or Employer Branding
  • Broad marketing expertise with a generalist mindset and experience across the full marketing value chain
  • Strategic thinking combined with an entrepreneurial mindset and a results-oriented approach
  • Proven experience in developing and managing integrated marketing campaigns across multiple channels
  • Strong affinity for digital technologies and hands-on experience with AI tools in a marketing environment
  • Structured, independent, and data-driven working style
  • Excellent communication and project management skills, with the ability to collaborate effectively with internal and external stakeholders
  • Strong team player with professional proficiency in German and English

What we offer

  • Flexible working: A hybrid working model with an average of two remote working days per week
  • Personal Development: Extensive internal training and development opportunities via our PATRIZIA Academy
  • International & inclusive environment: An inclusive, equal-opportunity workplace within an international company, actively promoted by our ED&I Council
  • Time for social engagement: Two additional days’ holiday, e.g. for projects run by our PATRIZIA Foundation
  • Strong community spirit: Active employee initiatives and networks

If you want to create a better tomorrow with us, we want to hear from you via our job portal (www.patrizia.ag/career). Together, let's make a positive impact.

We’re proud to be an equal opportunity workplace.

At PATRIZIA, we are committed to leading the industry in how we advance the equity, diversity and inclusion of our global teams. The opinion and experience of each individual counts. With inherent trust in each other, we do our greatest work steeped in courage, integrity, optimism and tenacity.

PATRIZIA SE | Human Resources

Fuggerstraße 20 | 86150 Augsburg | +49 82150910-537| www.patrizia.ag

Skills Required

  • Completed degree in Marketing, Communications, Business Administration, or a related field
  • At least three years of professional experience in Marketing and/or Employer Branding
  • Broad marketing expertise across the full marketing value chain
  • Experience developing and managing integrated, multichannel marketing campaigns
  • Hands-on experience with AI tools in a marketing environment
  • Strategic, entrepreneurial, results-oriented, structured, independent, and data-driven working style
  • Excellent communication and project management skills
  • Ability to collaborate effectively with internal and external stakeholders
  • Professional proficiency in German and English
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The Company
Augsburg
723 Employees
Year Founded: 1984

What We Do

PATRIZIA: A leading partner for global real assets: As a company with operations around the world, PATRIZIA has been offering investment opportunities in real estate and infrastructure assets for institutional, semi-professional and private investors for 36 years. PATRIZIA manages more than EUR 46 billion in assets and employs over 800 professionals at 24 locations worldwide. Through its PATRIZIA Foundation, PATRIZIA is committed to social responsibility. The Foundation has helped over 220,000 children in need worldwide over the last 20 years. You can find further information at www.patrizia.ag. IMPRINT Published by: PATRIZIA AG Fuggerstraße 26 86150 Augsburg Germany CEO Wolfgang Egger Amtsgericht Augsburg HRB No.: 19478 Tax identification No.: DE 225766385 Phone: +49 821 50910-000 Fax: +49 821 50910-999 Supervisory authority under§ 34 c of the German Trade Regulation Act, GewO: Augsburg Ordnungsamt

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