What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
The Marketing Manager is responsible for closely working with the franchisees in developing, implementing, and executing strategic marketing plans that drive brand growth, customer acquisition, and retention. This role requires a deep understanding of the pizza and food category in the assigned markets, strong leadership skills, and the ability to navigate the complexities of international marketing.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or related field
- Proven experience as a Marketing Manager or similar role within the food and beverage industry (5+ years preferred).
- Strong understanding of international marketing, market research methods, and data analysis.
- Proficiency in marketing software (e.g., CRM tools, Google Analytics, HubSpot, etc.).
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong project management and organizational skills.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Ability to work under pressure and meet deadlines.
- Up to date with the latest trends and best practices in online and offline marketing.
- Up to 20% Travel required for the role.
Key Responsibilities:
- Strategic Planning:
- Develop and implement comprehensive marketing strategies that align with the company’s global objectives and local market nuances.
- Foster a culture of close collaboration and information sharing with the franchisees.
- Collaborate with the franchisees to conduct market research and analysis to identify new opportunities, consumer preferences, and competitive landscape in various regions.
- Experimenting with various organic and paid acquisition channels
- Campaign Management:
- Plan and monitor execution of integrated marketing campaigns across digital, social media, email, content marketing, and traditional advertising channels.
- Guide the production of marketing materials, including menus, packaging, promotional items, and website content tailored to each market.
- Brand Management:
- Ensure consistent brand messaging and visual identity across all markets.
- Develop and maintain relationships with local media outlets, influencers, and key stakeholders to enhance brand visibility.
- Customer Engagement:
- Develop strategies to engage with customers, enhance their experience, and build brand loyalty.
- Oversee customer feedback mechanisms and implement improvements based on insights.
- Budget Management:
- Develop and manage the BGF, ensuring all activities are cost-effective and within budget.
- Track and report on the effectiveness and ROI of marketing campaigns in each market.
- Localization and Adaptation:
- Adapt global marketing strategies to fit the cultural and regulatory requirements of each market.
- Work closely with local teams to ensure the successful implementation of marketing initiatives.
- Performance Analysis:
- Analyze the success of marketing campaigns and present findings and recommendations to senior management.
- Use data-driven insights to adjust marketing strategies and tactics as needed.
- Partnerships and Collaborations:
- Help franchisees identify and establish partnerships with local organizations, vendors, and agencies to enhance marketing efforts.
- Negotiate contracts and manage relationships with third-party service providers at a regional level.
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.
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What We Do
Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant.
Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People!
At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people.
Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.
