Objectives of this Role
- Develops and owns the marketing strategy and execution for Korea, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion.
- Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR.
- Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics.
- Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
- Works closely with sales to measure program performance and lead quality.
What we expect from you
- Degree in Business, Marketing, or a related field.
- 3+ years of experience in B2B marketing, ideally within a SaaS business.
- Strong leadership skills with experience in building and managing teams.
- Deep understanding of the digital landscape.
- Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials.
- Creative problem-solving mindset with a sharp attention to detail.
- Proven expertise in event planning and execution.
- A positive, can-do attitude.
- Fluent in Korean
Now, a little bit about us
- We’ve been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 17 quarters in a row.
- Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
- We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
- We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN.
- We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Skills Required
- Degree in Business, Marketing, or a related field
- 5+ years of experience in B2B marketing, ideally within a SaaS business
- Experience building and managing teams
- Strong understanding of the digital landscape
- Hands-on experience with marketing automation and CRM tools, such as HubSpot, Marketo, Eloqua, Pardot, or Salesforce
- Exceptional oral and written communication skills
- Ability to craft and pitch compelling marketing materials
- Creative problem-solving mindset and strong attention to detail
- Proven expertise in event planning and execution
- Positive, can-do attitude
- Fluency in Korean
Insider One Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Insider One and has not been reviewed or approved by Insider One.
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Fair & Transparent Compensation — Pay sentiment trends generally positive overall, with pay described as competitive in some roles and markets. Recent role-specific ranges and compensation benchmarks suggest market-aligned pay bands in several functions.
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Strong & Reliable Incentives — Bonus structures and performance-linked earnings potential appear to meaningfully increase total compensation, particularly in commercial roles. Variable pay and commission mechanics are portrayed as providing upside when targets are achieved.
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Leave & Time Off Breadth — Time-off policies are described as generous, including an unlimited PTO approach and in some cases additional holiday time. Flexible working hours also contribute to perceived time-off and flexibility value.
Insider One Insights
What We Do
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 - Leader in the Gartner Magic Quadrant for Personalization Engines, 2025 - #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines - Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 - The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 - The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.
