Marketing Manager - Japan

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Tokyo, JPN
In-Office
Social Media • Software
We serve the public conversation. We believe real change starts with conversation.
The Role
Who We Are:
The Marketing Team at X in Japan drives consistent, high-impact messaging across the Japan region and media channels, B2B and B2C Marketing as a core growth initiative. We develop marketing content and execute campaigns across diverse channels—including events, websites, social, email, webinars, article posts, and more—to deliver results for all-sized businesses in Japan.
This Marketing Manager role is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across Japan.

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What You’ll Do:

The Marketing Manager is a dynamic role for candidates with strong content development and campaign execution experience. You will:

  • Develop and execute content for Japan marketing campaigns, focusing on events, X ads sales narratives, website landing pages, email, social media, webinars, article posts, and other channels.

  • Oversee the end-to-end content development and execution process, from ideation and development to execution and optimization.

  • Collaborate with cross-functional teams (e.g., Ad sales, Content partnerships, Research, Global marketing team) to align content with campaign goals and ensure seamless execution across the region and channels.

  • Analyze performance data to derive insights and refine creative and content strategies for future campaigns.

  • Ensure all creative outputs meet X’s standards for quality, consistency, and effectiveness, with a focus on global scalability

Who You Are

  • You thrive in a fast-paced, startup-like environment and are energized by testing bold, innovative ideas.

  • You are a skilled content developer and growth hacker, comfortable crafting impactful content and messages that drive results.

  • You possess excellent project management skills and a keen attention to detail.

  • You have strong collaboration and communication skills, enabling effective work with Ad sales, Content partnerships, Research, and the Global marketing team.

  • You maintain both a customer and user-focused mindset and are passionate about delivering impactful content to drive our business.

  • You are driven by growth and comfortable navigating ambiguity in a high-paced environment.

  • You are a self-starter who enjoys coming up with new ideas to drive the business forward and has the passion and ability to execute.

 

Requirements:

  • Bachelor’s degree required, preferably in marketing, communications, or a related field.

  • Proficient in both Japanese and English (verbal and written).

  • 3–5+ years of experience in marketing, social media business, content development, or campaign execution, with a proven track record of delivering impactful results.

  • Strong project management skills and attention to detail.

  • Excellent collaboration and communication skills for working with cross-functional teams.

  • Passion for delivering customer and user-focused, impactful content.

  • Experience with SMB or B2B marketing is a plus.

  • Proficiency with marketing analytics tools, AEM (Adobe Experience Manager), graphic design tools, X Ads, Google Ads, or other ad managers is preferred.

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The Company
HQ: San Francisco, CA
1,500 Employees
Year Founded: 2006

What We Do

We serve the public conversation. We believe real change starts with conversation. That’s why it matters to us that people have a free and safe space to talk. We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.

Why Work With Us

Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.

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