WHO YOU’LL WORK WITH
Reporting directly to the Director, Digital Marketing based in Tokyo, Japan, this role leads the Brand Digital Marketing team and is responsible for the talent growth and development. This role collaborates with the Japan marketing team and Asia Pacific Latin America (APLA) marketing team on key brand initiatives, while working closely with Nike Direct Digital Commerce (NDDC) team to drive demand and elevate consumer experiences.
WHO WE ARE LOOKING FOR
Nike is seeking a bold and visionary talent to join our Tokyo-based marketing team. The ideal candidate brings passion for sport, a deep curiosity about consumers, and a strong belief in Nike’s brand vision. They thrive on storytelling, embrace innovation, and foster an inclusive team culture that inspires creativity and collaboration.
This role leads a team of brand digital marketers and drive strategic thinking across multiple digital channels. The focus is on elevating brand priorities, delivering measurable commercial impact, and building long term consumer loyalty.
This role will oversee two direct reports. One focusing primarily on Running & Training digital brand marketing. Another leading Sportswear digital brand marketing, while also supporting Kids, Basketball, Global Football, Tennis, and Golf as secondary categories depending on key initiatives and seasonal priorities.
Minimum 5 to 6 years of experience in digital marketing or related experience in marketing with a passion for digital marketing and brand storytelling across owned digital eco-system.
Bachelor’s degree in Marketing, Business or a closely related field.
Team leadership experience managing a minimum of one direct reports.
Hands-on expertise on marketing analytics, deriving useful insights and applying findings.
Strong oral and written communication skills (in both English and Japanese) including meeting facilitation and making strategic recommendations and persuasive presentations to leadership.
WHAT YOU’LL WORK ON
As a part of Digital Marketing team, you’ll lead the development and execution of annual and seasonal digital marketing strategies Nike's owned channels - including Nike.com, Nike App, Targeted Comms, Nike Running Club (NRC)/ Nike Training Club (NTC) Apps, and social media. You’ll collaborate cross-functionally to deliver impactful consumer communications that drive engagement and elevate brand strength. Success will be measured by your contribution to Nike’s digital business, including increased traffic to owned platform and improved sell-through of key products.
Develop and execute holistic digital marketing strategies across Nike’s digital channels.
Monitor and optimize consumer communication health through performance analysis.
Foster a test-and-learn culture and iterative marketing approach.
Manage agency relationships and align execution with cross-functional marketing leads.
Drive brand strength and digital business growth.
Increase traffic and sell-through across Nike’s digital platforms.
Skills Required
- 5 to 6 years of experience in digital marketing or related experience in marketing
- Bachelor's degree in Marketing, Business or a closely related field
- Team leadership experience managing a minimum of one direct report
- Hands-on expertise in marketing analytics
- Strong oral and written communication skills in English and Japanese
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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