Marketing Manager - Japan

Posted Yesterday
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Tokyo, JPN
Hybrid
Senior level
Productivity • Software
The Role
Lead Japan-focused B2B marketing strategy and integrated multi-channel campaigns, including events, influencer partnerships, brand, and PR initiatives. Collaborate with sales, product, design, content, agencies, and regional teams to create campaigns and customer collateral. Analyze campaign performance, improve ROI, build brand awareness, support sales-led growth, and strengthen communication across the organization.
Summary Generated by Built In

Marketing Manager - Japan - Join Our Innovative Team at think-cell Software 

Our Story 
At think-cell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence. 

What You Will Do 

We’re looking for a Marketing Manager to lead integrated marketing initiatives focused on Japan. You will drive multi-channel campaigns that fuel growth, build brand awareness, and boost user engagement, with a strong focus on event marketing and influencer partnerships. Working cross-functionally with product, sales, and marketing teams, you’ll shape and execute impactful regional strategies. From campaign execution to performance analysis, you'll ensure think-cell reaches the right audiences in the right way. If you’re passionate about B2B marketing and thrive in a fast-paced, collaborative environment, we’d love to hear from you.

Key Responsibilities: 

  • Own multi-channel regional marketing campaigns across Japan, driving business growth, brand awareness and user engagement
  • Extract insights from product, sales and marketing teams to develop and steer our regional marketing strategy
  • Partner with local agencies, publications, thought leaders and influencers to promote think-cell to relevant audiences
  • Together with other GTM teams, plan and execute an event strategy across both physical and virtual events, driving strong ROI, awareness and engagement uplift
  • Support sales led growth through collaboration with go-to-market teams, enabling them with high quality collateral materials through all stages of the customer journey
  • Work closely with internal design and content teams to deliver the highest quality creative assets
  • Establish strong communication channels between regional sales teams and core marketing team, as well as the rest of the organization

You will be great for this position if you have 

  • 5+ years of experience in B2B marketing, preferably for a software / SaaS business
  • Experience in developing end-to-end marketing campaigns with focus on the Japanese market: from strategy and planning to launch and performance analysis
  • A proven track record in effectively running one or more of the following channels: event marketing, influencers, partnerships, brand and PR
  • Ability to effectively work with design and content counterparts to build effective creative assets
  • A proactive, problem-solving approach with strong project management and communication skills
  • Strong analytical skills, hands on experience with campaign analysis and reporting, knowledge of Matomo and PowerBI
  • Experience working with Salesforce and Marketo
  • Experience running influencer marketing and partnerships is a plus
  • Experience working with think-cell, Microsoft PowerPoint and Excel is a plus
  • Experience working with finance and consulting services is a plus
  • Proficiency in English and Japanese - other languages are a plus

Our Values 

As part of our team, you will embody and help shape the following principles that define us: 

Forward Thinking: We embrace change and challenge the status quo. 

Ownership: We take pride in our work and learn from our mistakes. 

Customer First: We prioritize delivering lasting value. 

Unified Team: We foster collaboration, respect, and integrity. 

Strive for Excellence: We set ambitious goals and pursue quality. 

Why is think-cell the right place for you? 

We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, Boston, London, Tokyo, and Dubai, we’re a diverse team of over 220 people, committed to innovation and excellence. 

think-cell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!


Skills Required

  • 5+ years of experience in B2B marketing, preferably in software or SaaS
  • Experience developing end-to-end marketing campaigns focused on the Japanese market, from strategy through performance analysis
  • Experience running one or more marketing channels, such as event marketing, influencer marketing, partnerships, brand, or public relations
  • Ability to collaborate with design and content teams to develop creative assets
  • Proactive problem-solving approach with strong project management and communication skills
  • Strong analytical skills and hands-on campaign analysis and reporting experience
  • Knowledge of Matomo and Power BI
  • Experience working with Salesforce and Marketo
  • Experience running influencer marketing and partnerships
  • Experience working with think-cell, Microsoft PowerPoint, and Excel
  • Experience working with finance and consulting services
  • Proficiency in English and Japanese
  • Additional language proficiency
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The Company
HQ: Denver, CO
150 Employees
Year Founded: 2002

What We Do

think-cell is the world’s leading productivity software for creating data-driven presentations in Microsoft PowerPoint, enabling users to generate sophisticated charts with ease while saving substantial time (based on a study, users save as much as 70% of their time compared to using native PowerPoint functionality). think-cell offers unparalleled layout functions for automatically arranging text, graphic elements and images while scaling and aligning their content accordingly. Our software has more than 1 million business users in 194 countries. think-cell is used by 10 out of the 10 top global consulting firms, >90% of the Fortune 100, the entire DAX 40, and 10 of the top 10 business schools.

Why Work With Us

think-cell is a well-established, fast-paced software company. We know that our success is based on the skills and dedication of our team members. Therefore, we try to create a working environment that is friendly and welcoming and makes exceptional people come and stay.

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