Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott
The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott's life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.
Our pioneering technology spans the world of healthcare operations - with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.
The Opportunity
Our location in Lake Forest, Illinois currently has an opportunity for a Marketing Manager within our Informatics business unit. The Marketing Manager, is responsible for driving the global planning and daily execution of content marketing activities to drive awareness and engagement of both HCPs and patients and contribute to revenue growth across the entire Abbott Division. To do this, this team member will maintain a broad understanding of Abbott's capabilities and technologies in digital marketing, as well as the latest trends in emerging media and digital channels, but will focus on establishing foundational capabilities in digital strategy, planning, creation, deployment, and optimization. This role will work with cross-divisional organizations and lead key agency relationships and contractors to create and maintain editorial and campaign calendars to ensure the objectives of Abbott's digital marketing programs are being met through online, social, mobile, and email channels.
What You'll Work On
- Leads and executes the development of content marketing planning and execution capabilities across social, mobile, email, online media and web.
- Defines the roadmap for division content management tools and processes.
- Serves as the in-house SME for digital content marketing including following corporate governance/compliance, setting divisional content strategy, receiving necessary content approvals as well providing input for design, PPC, SEO, and relevant analytics.
- Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with personas and their segmented audiences.
- Assists in the development of customer journeys that represent each persona and their segmented audiences as prioritized by the business.
- Plans and executes inbound content marketing
- Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable.
- Identify external and internal KOLs and partner with Marketing to engage them.
- Work closely with internal digital peers to ensure governance and platform alignment.
- Own media agency and other vendor relationships that apply to content creation and deployment.
Required Qualifications
- Bachelors Degree in marketing or related field or an equivalent combination of education and work experience
- Minimum of 10 years of related work experience
- Global digital marketing experience, with 6+ years executing digital marketing plans to include best practices in social media, PPC, SEO, dynamic/video content, and editorial planning.
- Requires deep practical knowledge of these tools, concepts and methodologies as well as strong writing skills within a regulated industry, healthcare and/or Medical Device required.
- Must be expert in and be able to conduct end-to-end task sets in Adobe.
- Must have experience designing and testing digital marketing programs based on insights from analytics and the understanding of audience needs and business goals.
- Experience with a broad range of additional platforms is strongly desired.
Preferred Qualifications
- Leadership experience
Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
The base pay for this position is
$95,000.00 – $190,000.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:CMI ARDx Cardiometabolic and Informatics
LOCATION:United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Top Skills
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
