Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
As a Marketing Director at Equifax, you will be responsible for driving the growth of our employer-benefit identity theft solutions sold to employers and through the broker market, a complex B2B2C ecosystem. You will develop and execute sophisticated marketing strategies that address the unique challenges of insurance brokers selling employee benefits to enterprise-level decision-makers. This role requires a blend of high-level brand positioning, technical product marketing, and tactical B2B growth execution.
What you'll do:- Strategic Positioning & Messaging: Develop and execute customer-focused content and messaging that resonates with enterprise buying centers. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act.
- Segment Expertise: Leverage a deep understanding of the identity theft software market or brokerage industry to inform innovation, engagement tactics, and content.
- Sales Enablement & Broker Support: Communicate value propositions to the sales team and directly support efforts to help brokers navigate the challenges of selling benefits packages to employers by owning the development of “sales toolkits” and thought leadership content.
- Program Planning & Campaign Strategy: Develop and manage end-to-end marketing program plans across multiple channels, tracking effectiveness to ensure high ROI and scalable growth. Partner with Growth Marketing teams to guide and support their delivery of digital marketing tactics and campaign execution.
- Stakeholder Navigation: Independently manage complex projects by building exceptional internal relationships and navigating a dynamic workplace with limited oversight.
- Market Insight: Conduct in-depth research to identify buyer personas and purchasing decision processes within enterprise-level organizations.
- Project Leadership: Serving as project manager of marketing programs within the strategic marketing plan, utilizing technical expertise to drive results with speed and quality.
- Experience: 5+ years of experience in Marketing, with a focus on Product Marketing, Brand Marketing, Sales Enablement, and Content Creation.
- Education: Functional expertise typically gained through a formal degree in Marketing or a related field.
What could set you apart:
- Industry Knowledge: Proven expertise in either Identity Theft protection or Broker Relationships. You must understand the specific personas involved in the buying centers for employee benefits.
- B2B2C Fluency: Experience managing the "through-channel" marketing journey (Company -> Broker -> Employer -> Consumer).
- Problem-Solving Mindset: A track record of taking initiative and using "grit" to deliver results in uncertain or complex environments.
- Tactical Execution: Well-versed in B2B marketing planning, including digital tactics, trade show marketing, and sales collateral development (experience required, although this role will not be directly responsible for executing digital advertising or tradeshows).
- Strategic Expectation Management: The ability to organize work independently while ensuring continuous alignment with leadership expectations and overarching business goals.
- Conflict Resolution & Diplomacy: Skill in navigating diverse personality types and competing priorities to find mutually agreeable and achievable solutions for complex problems.
- Accountability & Integrity: Taking full ownership of tasks and outcomes, acknowledging personal errors without passing blame, and maintaining high professional standards.
- Agency Background: Prior experience working within or managing a creative agency is highly preferred.
- Customers First: Proactively seek out market insights to deliver commercial value for both Equifax and the customer.
- Intellectually Curious: Influence others using key insights to identify opportunities to innovate and improve performance.
- Say/Do Culture: Consistently deliver moderately complex projects on time with quality and speed, taking full accountability for outcomes.
- One Equifax: Foster optimism and collaborate cross-functionally to support common global goals.
#LI-JD1
#LI-Hybrid
We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Primary Location:
USA-St. Louis-ClaytonUSA-Atlanta JV White, USA-Denver-17th Street, USA Washington-DC (Reston VA)Function:
Function - MarketingSchedule:
Full timeSkills Required
- 5+ years of experience in Marketing with focus on Product Marketing, Brand Marketing, Sales Enablement, and Content Creation.
- Formal degree in Marketing or a related field.
- Deep understanding of identity theft protection or broker relationships and the personas involved in employee-benefits buying centers.
- Experience developing sales enablement materials and thought leadership content for broker and enterprise audiences.
- Proven experience planning and managing end-to-end B2B marketing programs and partnering with Growth/Digital teams to drive campaign ROI.
- Practical experience with B2B2C / through-channel marketing journeys (Company -> Broker -> Employer -> Consumer).
- Experience in B2B marketing tactics including digital planning, trade show marketing, and sales collateral development.
- Prior experience working within or managing a creative agency.
- Strong stakeholder management, project leadership, conflict resolution, and independent organizational skills.
Equifax Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Equifax Inc. and has not been reviewed or approved by Equifax Inc..
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Retirement Support — Savings programs include a 401(k) with company matching and, in some contexts, profit-sharing or pension components. These are described as solid parts of the total package.
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Parental & Family Support — Programs include paid parental leave for birth and non-birthing parents and adoption assistance. Company materials highlight these benefits as part of a family-supportive offering.
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Flexible Benefits — Multiple medical plan choices, dental and vision options, FSAs/HSAs, and voluntary supplemental coverages enable customization. The company publishes plan summaries and SPDs to help compare cost and coverage by location and tier.
Equifax Inc. Insights
What We Do
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
