Marketing Manager I/II, HCP - Psychiatry

Posted 5 Days Ago
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Florham Park, NJ, USA
Hybrid
110K-209K Annually
Mid level
Healthtech • Pharmaceutical
The Role
Develops and executes pharmaceutical HCP marketing initiatives for psychiatry brands, with emphasis on digital promotions, Veeva Approved Emails, and non-personal promotions. Leads cross-functional teams and agencies, manages timelines, budgets, vendors, and stakeholder expectations, supports field and sales-force engagement, monitors market dynamics and performance, and optimizes promotional strategy. Requires strong marketing, communication, project management, financial, and pharmaceutical regulatory knowledge. Travel may include sales meetings, field visits, conferences, and stakeholder meetings.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

This role can be hired as a Grade 18 or 19; candidate experience will determine grade. Open to candidates in Florham Park, NJ or Mettawa, IL.

Purpose:

This role works in collaboration with the Associate Director, HCP Promotions and the full HCP promotional team to develop and execute strategic and tactical marketing plans to drive brand growth. Core to this role is  serving as the cross-indication digital lead, responsible for leading the planning, coordination, and execution of Veeva Approved Emails (VAEs) and Non-Personal Promotions (NPPs).

This position requires a proactive, self-starting individual who can independently manage multiple priorities, identify opportunities, and drive projects forward with a high degree of ownership and accountability. The individual will collaborate across cross-functional teams to develop and execute promotional initiatives, build strong partnerships with internal and external stakeholders, and ensure timely, high-quality execution of key business objectives.

Responsibilities:

  • Independently lead assigned marketing initiatives from planning through execution, ensuring timely delivery and strong business outcomes.
  • Maintain a strong understanding of market dynamics, customer needs, and industry trends, leveraging insights to optimize marketing strategy and execution.
  • Lead cross-functional teams and agency partners to execute promotional programs while managing timelines, budgets, and stakeholder expectations.
  • Drive field engagement and enablement through clear communication of key initiatives that support sales force execution.
  • Apply sound judgment and problem-solving skills to navigate challenges, proactively identify risks, and implement solutions that keep projects moving forward

Qualifications

  • Bachelor's Degree
  • Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

  • 4-6 years of pharmaceutical and/or CPG marketing
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Experience with digital marketing, including performance monitoring, optimization, and measurement.
  • Proven project management skills with the ability to manage multiple projects and vendors simultaneously with high attention to detail and ability to prioritize among competing business needs
  • Highly organized, proactive professional with strong ownership, adaptability, and intellectual curiosity.
  • Strong written and verbal communication skills, including the ability to present effectively to internal and external stakeholders
  • Ability to influence within a matrixed organization, build cross-functional partnerships, and drive alignment to achieve business objectives.
  • Sound financial acumen and experience managing budgets. Ability to define, track, and analyze key performance indicators and translate findings into actionable business recommendations..
  • Willingness to travel up to 25%, including sales meetings, field visits, conferences, and stakeholder meetings.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree
  • Marketing experience demonstrating proficiency in marketing skills
  • 4-6 years of pharmaceutical and/or CPG marketing experience
  • Understanding of pharmaceutical regulatory requirements and their impact on marketing materials
  • Digital marketing experience, including performance monitoring, optimization, and measurement
  • Project management experience managing multiple projects and vendors simultaneously
  • Strong written and verbal communication and presentation skills
  • Ability to influence within a matrixed organization and build cross-functional partnerships
  • Financial acumen and experience managing budgets and analyzing KPIs
  • Willingness to travel up to 25%

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support — Retirement programs are portrayed as a standout, with a dollar‑for‑dollar 401(k) match up to 6% and an additional annual company contribution based on age and service. Feedback suggests this materially boosts perceived total compensation for many U.S. employees.
  • Parental & Family Support — Paid parental and caregiver leave are emphasized, including up to 12 weeks of fully paid parental leave for all parents and 4 weeks of paid caregiver leave in the U.S. Feedback suggests these policies are a meaningful differentiator for employees balancing family needs.
  • Leave & Time Off Breadth — Time off is described as extensive, with tiered vacation that scales with tenure, 17 company holidays, and two paid volunteer days in the U.S. Feedback suggests the breadth of leave contributes notably to overall benefits satisfaction.

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The Company
HQ: North Chicago, IL
56,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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