The Role
Lead integrated marketing for TripJack’s Hotels business, developing promotional strategies, managing multichannel campaigns, coordinating hotel partner initiatives, and driving agent engagement and bookings. Own campaign execution across email, WhatsApp, social media, websites, landing pages, webinars, and events. Create marketing content and sales enablement materials, collaborate with business, sales, product, technology, and creative teams, monitor competitors, and report campaign performance using engagement, traffic, leads, bookings, and revenue metrics.
Summary Generated by Built In
About Tripjack
TripJack: A Great Place to Work® and the trusted tech platform for over 60K+ travel agents across India!
We’re proud to be Great Place to Work® Certified™ workplace, reflecting the trust, pride, and sense of belonging our people feel every day. This recognition reflects our commitment to a culture where our teams grow, collaborate, and drive the future of travel technology, while consistently delivering excellent service to our agent partners.
With over 35+ years of travel experience between the founders, TripJack has always prioritized the needs of travel agent partners. TripJack’s integrated platform offers content from 750+ airlines, 2 Mn+ Hotels including services across Corporate Travel, Travel assistance and Insurance, Rail and Marine segments. With a superior tech platform, seamless agent pre- and post-booking journeys, and 24/7 customer service, we are on a mission to transform the travel booking & management experience for our agent partners.
Role: Marketing Manager – Hotels (B2B Travel Tech)
Location: Lower Parel, Mumbai
Experience: 6–8 years
Education: MBA - Marketing
Job Summary:
We are looking for a proactive, creative, commercially driven, and hands-on Marketing Manager – Hotels to lead marketing initiatives for TripJack's Hotels business. The ideal candidate should be capable of independently managing marketing campaigns from concept to execution, working closely with Hotel Business, Sales, Product, Technology, and Creative teams. The role requires someone who can transform business requirements into compelling marketing campaigns, execute them across multiple channels, increase visibility for hotel partners, and contribute to hotel booking growth.
Job Responsibilities:
1. Hotel Marketing Strategy & Campaign Planning
- Develop quarterly marketing plans and monthly promotional calendars in collaboration with the Hotels business team.
- Proactively identify marketing promotion opportunities around new hotel partnerships, direct contracts, exclusive rates, priority destinations, and seasonal promotions.
- Plan and execute integrated campaigns to drive hotel visibility, agent engagement, and bookings.
- Manage multiple campaigns simultaneously while ensuring timely execution.
2. End-to-End Campaign Management
- Own campaigns from receiving business requirements to planning, briefing, execution, distribution, and performance reporting.
- Understand the commercial objective behind each campaign and recommend suitable marketing interventions.
- Develop detailed creative briefs, campaign messaging, promotional hooks, and compelling calls to action.
- Coordinate with internal designers, and other stakeholders to deliver high-quality marketing assets.
- Review creatives for messaging, accuracy, visual appeal, and relevance to travel agents.
- Ensure timely approvals, campaign launches, and post-campaign analysis.
3. Multichannel Marketing Execution
- Plan and execute hotel promotions across email, WhatsApp, social media, website banners, landing pages, and other relevant channels.
- Manage email and WhatsApp campaign creation, audience selection, scheduling, distribution, and performance tracking.
- Coordinate promotional content distribution through regional Sales teams and relevant travel-agent WhatsApp groups.
- Create channel-specific content and formats to maximise engagement.
- Ensure campaigns are distributed effectively rather than ending at creative development.
4. Hotel Partner & Supplier Marketing
- Develop marketing campaigns for newly contracted hotels, hotel chains, direct partnerships, and exclusive offers.
- Create hotel-specific promotional plans to improve property visibility and generate bookings.
- Coordinate co-branded campaigns, joint promotions, webinars, and supplier-funded marketing initiatives.
- Develop supplier presentations, partnership announcements, and promotional proposals.
- Support marketing activities for domestic and international hotel partners.
5. Website, Portal & Landing Page Promotions
- Plan promotional banners, create dedicated landing pages, destination showcases, and curated hotel collections on TripJack's platform.
- Work with Product and Technology teams to explore and implement featured hotel placements, sponsored visibility, and promotional ranking interventions.
- Coordinate campaign landing-page content, design, development, testing, and launch.
- Monitor banner engagement, landing-page performance, and hotel visibility during promotional campaigns.
6. Webinar & Event Marketing
- Independently plan and execute hotel-focused webinars for travel agents and hotel partners.
- Own the complete webinar lifecycle, including topic selection, speaker coordination, content briefs, presentations, registration pages, invitations, reminders, live-event coordination, and follow-up communication.
- Coordinate with hotel partners, internal business teams, and Sales to ensure effective participation.
- Support hotel-related trade events, supplier meetings, and promotional activities.
7. Creative Content & Sales Enablement
- Develop compelling marketing messaging highlighting discounts, exclusive rates, hotel USPs, special inclusions, and agent benefits.
- Create briefs for promotional flyers, emailers, WhatsApp creatives, social posts, presentations, banners, and videos.
- Identify strong commercial hooks that encourage travel agents to take action.
- Equip Sales teams with ready-to-share promotional content, hotel highlights, destination campaigns, and presentations.
- Maintain consistent TripJack branding and communication quality.
8. Market Intelligence & Competitive Benchmarking
- Monitor marketing campaigns, promotional offers, and activities of competing B2B travel platforms and hotel distribution businesses.
- Track emerging hotel destinations, seasonal booking opportunities, and supplier marketing trends.
- Recommend innovative campaign concepts and promotional opportunities.
- Identify ways to improve TripJack Hotels' visibility and differentiation in the B2B travel market.
9. Campaign Performance & Reporting
- Track campaign performance across email, WhatsApp, social media, webinars, website banners, and landing pages.
- Analyse reach, engagement, click-through rates, website traffic, leads, and bookings influenced.
- Work with the Hotels business team to evaluate campaign impact on bookings and revenue.
- Maintain campaign trackers, execution calendars, and performance dashboards.
- Present campaign outcomes, learnings, and improvement recommendations to stakeholders.
10. Cross-Functional Coordination
- Work closely with Hotels, Sales, Product, Technology, Design, and other teams.
- Act as the primary marketing point of contact for the Hotels business.
- Translate business requirements into actionable marketing plans and clear deliverables.
- Follow up proactively with stakeholders to ensure timely execution.
Required Skills & Qualifications:
- Proven experience managing integrated marketing campaigns independently from planning through execution.
- Strong understanding of email marketing, WhatsApp marketing, social media, website promotions, and landing pages.
- Experience organising webinars and managing virtual events end-to-end.
- Hands-on experience with campaign execution tools, email marketing platforms, CRM tools, and analytics dashboards.
Skills Required
- 6-8 years of professional experience
- MBA in Marketing
- Proven experience independently managing integrated marketing campaigns from planning through execution
- Strong understanding of email marketing, WhatsApp marketing, social media, website promotions, and landing pages
- Experience organizing webinars and managing virtual events end-to-end
- Hands-on experience with campaign execution tools, email marketing platforms, CRM tools, and analytics dashboards
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The Company
What We Do
TripJack is a B2B travel technology platform that helps travel agents and businesses manage travel sales and operations. Its integrated system provides access to flights, hotels, cabs, visas, insurance and trains, alongside search, booking, servicing and API tools. The platform connects users with broad airline and hotel inventory and supports scalable, competitively priced travel solutions across India and multiple countries.
