Marketing Manager, Homecare (Omo and Sunlight Brands)

Work Level: 2A

Reports to: EWA HC Director 

Scope: Local :  Ethiopia

Location: Addis Ababa, Ethiopia

Terms & Conditions: Full-time, Local conditions apply .

ABOUT UNILEVER

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

For more information about Unilever and our brands, please visit www.unilever.com.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

In this role, we are looking for someone who has a proven passion for consumers and a good understanding of brand management. Ideal candidate should be passionate about digital and eager to learn something new. If you value being close to the consumer, understanding their motives, drivers, barriers, and needs this job is maybe for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Create Ethiopia Homecare strategy for 3-5 years, tapping into relevant growth opportunities.
• Lead the execution of market development plans, ensuring alignment with brand strategy and brand equity.
• Lead and manage Projects through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand equity, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward social-first marketing plans, working closely with the internal team and external agency partners to deliver seamless consumer experiences.
• Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.
• Understand Omo and Sunlight brand’s competition's 6 Ps, driving specific actions when needed, and owning them with the wider team and creative agency.
• Understand market dynamics across Ethiopia and bring in winning consumer insights.
• Work with key government and nongovernment partners to drive behavior change initiative

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.
• Thorough understanding of Sales systems and Process – Channel dynamics

Additional Desirable Experience:

• ​ Social First Marketing Expertise: Deep understanding of social-first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.
• Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.
• Agile: Proven Agile experience in squad leadership and managing performance by delivering on OKRs through the squad team.

Skills

Strategic Brand Management:

• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Marketing & Innovation:

• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.
• Customer Insight: Strong understanding of consumer behavior, community insights, market trends, and competitive dynamics within the relevant industry.

Leadership & Collaboration:

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximizing the value of agency partnerships.

Financial & Analytical Acumen:

• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimize growth.
• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.