Marketing Manager- Harley-Davidson of Alamo City

Buckle Up & Accelerate your Career! Come join the Ed Morse Automotive Group family! With over 75 years in the industry, we have a well-established reputation for providing excellent service to both our customers and our team members. Our longstanding footprint as a respected automotive group has recently grown outside of Florida with our expansion into Texas, Oklahoma, Missouri, Montana, Illinois, and Iowa. Today, Ed Morse consists of over 60 locations that offers over 25 different automobile and motorcycle brands! Join a well-established company that takes pride in cultivating a family environment and encourages our team members to further their growth and development.

Position Overview

Teddy Morse’s Harley-Davidson of Alamo City is currently seeking a Marketing Manager to join our team! 

The Marketing Manager will oversee the creation and implementation of the dealership’s marketing plan. This leader will be a champion for Teddy Morse’s Harley Davidson of Alamo City and will work in conjunction with Harley-Davidson Motor Company's marketing agenda.

• Organize community events for the dealership, such as bike nights, special events, motorcycle rides, and charity events.
• Responsible for routine updates of the marketing plan.
• Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
• Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
• Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
• Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
• Attend training sessions to keep current with marketing techniques.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.
• Develop monthly and annual objectives for the departments in collaboration with Dealer Principal and General Manager(s).
• Maintain budgeted revenue and expense objectives for all dealership locations.
• Develop promotional campaigns in collaboration with Dealer Directors.
• Attend training sessions to keep current with marketing department practices/techniques.
• Set policies and procedures for marketing departments.
• Ensure appropriate training is provided to marketing employees (seminars, workshops, etc.)
• If needed, you may be asked to perform other duties in the Dealership.

• 5+ years’ marketing experience.
• Automotive/Motorcyle Marketing experience preferred
• Knowledge and experience with Harley-Davidson products sold by the dealership.
• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Demonstrate an interest in growing the business.
• Focus on quality.
• Immediately alert General Manager to mistakes or irregularities.
• Normally indoors, however, some outdoor work is required during open houses or other events.

Why Ed Morse?

In addition to a rewarding career, Ed Morse offers our employees the following:

• May offer relocation support
• Weekly Pay
• Uncapped earning potential! -Bonuses, Commissions, etc.
• 401K with company match
• Competitive Health Benefits including:
• Medical
• Dental
• Vision
• Supplemental Insurance options, Life Insurance, Short Team Disability & Long-Term Disability
• Employee Assistance Program
• Quarterly Wellness Program
• Vacation Pay
• Sick Pay
• Six Paid Holidays each calendar year
• Fantastic Employee Purchase Program! – Discounts on vehicles, parts & service
• Employee Referral Program- Get rewarded for working with friends!
• Become involved in our community with Ed Morse Cares
• Unlimited career potential- opportunities in multiple states with over 24 brands!
• Ongoing Education- receive manufacturer and product knowledge training.