The Role
Marketing Manager, Growth & Content
Location: Hybrid – 1–2 days/week in Fair Lawn, NJ
Type: Full-Time
Reports To: President
About the Role
We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue.
If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role.
Responsibilities
Campaigns & Pipeline Growth
Qualifications
Compensation & Benefits
Stand Out From the Crowd
Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing:
Location: Hybrid – 1–2 days/week in Fair Lawn, NJ
Type: Full-Time
Reports To: President
About the Role
We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue.
If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role.
Responsibilities
Campaigns & Pipeline Growth
- Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems
- Build and optimize lead funnels, capture forms, and nurture sequences
- Identify high-intent audiences and tailor messaging to specialty and role
- Collaborate with sales to turn buyer pain points into campaign opportunities
- Track campaign ROI, lead conversion rates, and pipeline contribution
- Write blogs, landing pages, email campaigns, and white papers
- Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.)
- Turn clinical outcomes and success stories into shareable, high-trust content
- Identify and pitch press release opportunities that position RPM as an industry leader
- Light graphic design (Canva, Figma, Adobe) and video editing (CapCut, Adobe Premiere) for social, testimonial, or campaign assets
Qualifications
- 4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred)
- Proven track record of campaigns tied to lead generation and pipeline growth
- Strong copywriting and messaging skills
- Familiarity with HubSpot or similar CRM/automation tools
- Experience with PR outreach or basic design/video tools
Compensation & Benefits
- Salary: $75,000–$95,000 + performance-based bonus
- Health, dental, and vision insurance
- 401(k), PTO, paid holidays
- Hybrid work: 1–2 days/week in our Fair Lawn, NJ office
Stand Out From the Crowd
Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing:
- Your name
- What excites you about this role
- A campaign you’re proud of and its impact
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The Company
What We Do
RPM Healthcare's comprehensive digital health solution enables providers to extend patient care beyond the medical office enhancing the patient experience, improving clinical outcomes, and ensuring patient safety. Our expert team, including local nurses, manages the patient process from enrollment to reporting readings from FDA-cleared devices. Our platform empowers patients to take their own readings at home with RPM clinicians monitoring results and reducing workflow disruptions. RPM Healthcare has a long history of enhancing patient care, providing digital tools, education, and reducing healthcare costs. For more information, please visit our website.
