Marketing Manager, Global Wealth

Posted 4 Hours Ago
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London, Greater London, England, GBR
In-Office
Mid level
Real Estate
The Role
Lead and deliver integrated marketing for Global Wealth (The Private Office): develop campaigns, multi-channel initiatives, content and toolkits, manage agencies and events, track and report performance, partner with global teams and Brand to localise and amplify campaigns including The Wealth Report.
Summary Generated by Built In

Who are we

Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

The Firm

Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.

Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behaviour. For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.

A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring. Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.

The Role

As a Marketing Manager, this is a delivery-focused role and would suit an exceptional individual with a passion for shaping outstanding experiences and campaigns for our global UHNW audiences. You will work with stakeholders and colleagues within the UK, and around the world.

In the UK, this role will be responsible for managing, shaping, and executing all marketing activity for our Global Wealth audience, including campaigns, research, events, advertising, and go-to-market support for teams. Globally, you will collaborate with our regional and country marketing leads and teams to shape internationally relevant campaigns and build an outstanding experience across all our touchpoints.

This role requires excellent stakeholder management and project management skills. You will be collaborating with people across multiple locations to align to a common vision with a strong audience-first focus, always with the brand at the heart of everything you do. We are looking for a driven collaborator with proven experience of delivering across the full marketing mix and reporting on the impact and success of marketing activity.

Responsibilities
In the UK

Lead the delivery of The Private Office marketing plan, working cross-functionally to develop compelling messaging, assets, and campaign toolkits, ensuring seamless execution on time and within budget

Develop and shape integrated campaigns that drive brand awareness, lead generation and client nurture across the full lifecycle; equipping teams with actionable toolkits while continuously monitoring, optimising, and reporting on performance

Plan and deliver multi-channel marketing initiatives, collaborating with internal specialists to execute best-in-class social, digital, and experiential campaigns tailored to UHNW client and partner audiences

Track, analyse and evaluate campaign performance, producing insightful post-campaign reports and translating data into clear, strategic recommendations to enhance future activity

Manage and collaborate with external agencies and suppliers, ensuring consistently high-quality delivery and curating bespoke, invitation-only experiences for UHNW audiences

Lead content planning for UHNW audiences, defining themes, topics, and growth segments to ensure relevance, differentiation, and sustained engagement

Globally

Partner with regional marketing leads to shape global initiatives, developing scalable frameworks, localisation strategies, toolkits, and playbooks that maximise impact, consistency, and commercial return

Own and manage the global content calendar for The Private Office, ensuring a coordinated, audience-led approach across markets, channels, and campaigns

Collaborate closely with the Brand team to deliver our flagship global publication, The Wealth Report, ensuring it is strategically positioned and effectively targeted to key UHNW segments and audiences

Work in close partnership with global marketing and communications teams, including PR, internal communications, content, social, digital, and creative, identifying opportunities to align activity around key market themes and audience insights to amplify impact

Professional experience and personal skills profile

Three to four years of experience in a marketing manager’s role, client or agency side with strong experience delivering integrated marketing campaigns Demonstrable use of insight and data to inform targeting, personalisation, and campaign design A passion and interest in the value of content, with strong copywriting and planning skills Strength and ability to experience managing and driving innovation across large-scale multichannel projects An understanding of global property markets or UHNW audiences is desirable, but not essential Confident and articulate; able to communicate and sell-in ideas to people at all levels of the organisation Excellent organisational skills with the ability to work to deadlines and on budget Flexibility, adaptability, and a co-operative attitude; able to collaborate across multidisciplinary teams Marketing qualifications or equivalent experience

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.

Skills Required

  • 3-4 years experience in a marketing manager role (client or agency side)
  • Proven experience delivering integrated, multichannel marketing campaigns
  • Experience using insight and data to inform targeting, personalisation and campaign design
  • Strong stakeholder management and project management skills
  • Experience managing external agencies and suppliers
  • Strong copywriting, content planning and campaign toolkit development skills
  • Ability to track, analyse and report campaign performance and make strategic recommendations
  • Ability to plan and deliver bespoke, invitation-only UHNW experiences and events
  • Confident communicator able to sell-in ideas to senior stakeholders
  • Understanding of global property markets or UHNW audiences
  • Marketing qualifications or equivalent experience
  • Flexible, collaborative attitude with strong organisational skills to work to deadlines and budgets
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The Company
HQ: London
6,377 Employees

What We Do

At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property, in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suits their needs best – be it commercial or residential. Operating in locations where our clients need us to be, we provide a worldwide service that’s locally expert and globally connected. Inspired teams naturally provide excellent and dedicated client service. Therefore, we’ve created a workplace where opinions are respected, where everyone is invited to contribute to the success of our business and where they’re rewarded for excellence. The result is that our people are more motivated, ensuring your experience with us is the best that it can be. At Knight Frank, we value our vibrant online community and appreciate your active participation on our social channels. We strive to maintain a safe, respectful, and inclusive environment for all users. Please adhere to the following guidelines to ensure a positive experience for everyone: - We encourage and welcome your comments and feedback, however, they should be shared in a constructive, respectful manner. - We reserve the right to reject or remove comments that are not in keeping with our policy and to block or ban users/followers who violate this policy. - Please treat each other with courtesy and respect. Hate speech, discrimination, or offensive content of any kind will not be tolerated. Our moderators reserve the right to remove any content and any user who violates these guidelines that are intended to maintain a welcoming and respectful community. Thank you for being a valued member of the Knight Frank community.

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