The Role
Lead day-to-day marketing activities in Germany, executing local marketing plans, managing campaigns, and coordinating with central teams to ensure brand consistency.
Summary Generated by Built In
Capital.com is looking for a Marketing Manager to lead the day-to-day marketing activities in Germany. Working closely with — and reporting to — our Head of Marketing Europe, you will be responsible for executing the local marketing plan across brand, performance, and affiliate channels, ensuring strong market presence and disciplined delivery against agreed targets.
This is a hands-on management role within our European marketing structure. You will operate within the strategic framework set by the European marketing leadership and central brand team, while taking full ownership of local execution, agency management, and market-specific adaptation.
This is a hands-on management role within our European marketing structure. You will operate within the strategic framework set by the European marketing leadership and central brand team, while taking full ownership of local execution, agency management, and market-specific adaptation.
Responsibilities:
- Execute the German marketing plan in line with the European strategy and priorities defined by the Head of Marketing Europe.
- Manage local brand campaigns, performance marketing activities, and affiliate partnerships, ensuring consistent delivery against acquisition and retention targets.
- Coordinate closely with the central marketing, brand, and CRM teams to localise campaigns and ensure consistent brand messaging in the German market.
- Manage local marketing agencies and partners on a day-to-day basis, briefing, reviewing outputs, and holding them accountable for quality and timelines.
- Monitor campaign performance, prepare regular reporting for the Head of Marketing Europe, and propose optimisations to improve ROI.
- Provide local market insight (competitor activity, regulatory context, cultural nuances) to support decisions made at European level.
Requirements:
- 3+ years of marketing experience in fintech, financial services, or a comparable regulated industry is a plus.
- Proven experience executing both brand and performance marketing activities at a market or campaign level.
- Hands-on experience managing affiliate partners and working with external agencies.
- Comfortable operating in a matrix structure, working closely with a central European team and reporting into a regional lead.
- Strong communication, analytical, and project management skills.
- Fluent in German and English.
What you will get in return:
• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
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The Company
What We Do
Capital provides software that enables founders to raise, hold, spend, and send funds all in one place. Capital has evolved its flagship fundraising tool (formerly known as Party Round) to provide founders with banking solutions that streamline their startups.
