Purpose of Position
- CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
- We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.
- We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Job Description
- Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels, KOL marketing, Email Marketing, CRM & PR
- Prepare reports on marketing and sales metrics
- Design local marketing calendar
- Lead 360 marketing campaigns including offline events
- Manage local performance marketing - SEM / Display / Social Ad / KOL etc.
- Create innovative and localized marketing campaigns according to global marketing directions
- Manage local KOL agency for creating paid KOL campaign - paid & free
- Develop marketing metrics, goals, and KPIs to measure and track business results
- Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
Requirement
- Bachelor degree or above in Business, Marketing discipline or equivalent
- 5+ years experience in marketing or related field in France
- Proficient in French, excellent command of English
- Strong local marketing understand and resources
- Knowledge in ecommerce and digital marketing is essential
- Strategic problem solving skills, using creative thinking to achieve targets
- Strong planning, analytical, creative, result-oriented, and able to work independently
- Ability to work under pressure and meet tight deadlines
- Proficient in Google Analytics and other digital metrics
#HKFR
Top Skills
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
