Marketing Manager – Franchises

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Mid level
Fintech • Payments • Financial Services
The Role
As a Marketing Manager, you will lead customer marketing and communication strategies, manage campaign budgets, and build relationships with stakeholders to drive B2B marketing efforts.
Summary Generated by Built In

Join us as a Marketing Manager – Franchises

  • You’ll be leading the development of customer marketing, communications and activity to support our Marketing strategy
  • Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
  • This is a valuable opportunity which will give you the chance to use and improve your creativity and communication skills
What you'll do

As a Marketing Manager, you’ll be developing and delivering B2B marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with key stakeholders across the Marketing function and wider marketing teams.

Day-to-day, you’ll be:

  • Delivering against the brief, at all stages of the campaign
  • Distributing and signing off all campaigns
  • Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
  • Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading, thinking and best practices
The skills you'll need

We’re looking for someone with a successful background in B2B marketing and ideally experience of Institutional Banking and/or Funds Management. You'll be able to demonstrate experience of delivering end-to-end engagement strategy and cross-channel customer communications. Together with a strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a message matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

  • The ability to manage multiple stakeholders
  • Excellent attention to detail
  • Good communication skills
  • Networking and influencing skills

Hours

35

Job Posting Closing Date:

09/04/2026

Ways of Working:Hybrid

Top Skills

B2B Marketing
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The Company
HQ: Bengaluru, Karnataka
40,000 Employees
Year Founded: 1970

What We Do

We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.

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