Summary
We’re looking for a hands-on Marketing Manager to take the lead in shaping and executing our local marketing strategy in Nordics region. The Marketing Manager is a key role responsible for leading our marketing strategy and ensuring the brand’s message is consistent across all channels.Job description
You’ll develop and execute strategic marketing plans, manage the marketing team, and collaborate closely with Sales, PR, and Product teams to align efforts. By analyzing market trends and campaign performance, you’ll refine tactics to boost reach and engagement. With a focus on innovation and brand growth, you’ll play a vital part in driving the company’s success and maintaining its competitive edge.
What you’ll do
Creating and executing the local marketing strategy in line with business goals and global direction.
Working with the Sales team to translate business plans into marketing activities that drive leads and customer engagement.
Align channel marketing communication strategies with ESET’s brand strategies.
Develop and execute marketing plans with channel partners, manage budgets, expenses, and revenue forecasts in close collaboration with the channel sales team.
Manage Market Development Funds (MDF) and marketing budget expenditures.
Managing campaigns across digital and offline channels to ensure consistent messaging and effective budget use.
Planning and running demand generation programs, local events, trade shows, and PR initiatives.
Collaborating with Sales, Product, and HQ teams to align strategies, share insights, and adopt global best practices.
Managing external agencies and vendors, including RFPs, briefings, contracts, and performance reviews.
Acting as the first point of contact for local marketing matters and representing the company at industry events and with partners.
Monitoring campaign results and KPIs, analyzing trends and competitor activities, and reporting regularly to management.
What you’ll bring
Minimum 8 years of experience in marketing roles, ideally within B2B environments, with a proven ability to develop and execute strategic marketing plans
Security technology experience is a plus
Experience coordinating and mentoring internal teams and external agencies, setting clear goals, and fostering a culture of creativity and accountability
Ability to translate business objectives into actionable marketing initiatives across digital and offline channels
Hands-on experience planning and executing demand generation programs, local events, trade shows, and PR activities
Strong collaboration skills with Sales, Product, and HQ teams to align strategies and share insights
Experience managing external agencies and vendors, including RFPs, briefings, contracts, and performance evaluations
Skilled in monitoring campaign performance, analyzing market trends and competitor activities, and reporting on KPIs
Commitment to continuously improving marketing processes, efficiency, and impact
Fluency in both English and Danish, written and spoken
Bachelor’s degree or higher in Marketing, Communications, Business, or a related field
#LI-MK1 #LI-Hybrid #senior
Primary location
CopenhagenAdditional locations
Time type
Full timeTop Skills
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages.
Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background.
And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it.
Put simply - when technology enables progress, ESET is here to protect it.
ESET - Progress. Protected.
Visit www.eset.com to learn more
