Marketing Manager - Filipino Market

This role is onsite 5 days a week in Fremont, CA

We are seeking a data-driven, creative, and results-oriented Marketing Manager to manage our Filipino marketing team. This role will be perfect for someone who enjoys all aspects of marketing: leveraging omni-channel marketing, creating expansive marketing plans, and managing a burger to optimize for key results. The successful candidate will own the Weee! Filipino storefront on the app and website, lifecycle marketing, and offsite marketing. The candidate should have experience managing a team as well.

Responsibilities 

• Manage the Filipino marketing team to effectively execute marketing campaigns across all channels.
• Own and manage all branding and marketing channels for Weee! Filipino. This would cover, but not limited to, the Filipino storefront, lifecycle marketing channels, social media, performance marketing, affiliate and influencer marketing, partnerships, and events.
• Collaborate closely with Marketing, Merchandising, Product, and Design teams to develop best-in-class integrated marketing campaigns to support company events and recruit new customers.
• Own the Filipino team’s marketing budget, allocating and optimizing for the most efficient customer acquisition cost to grow the market.
• Plan and oversee the execution of weekly and seasonal promotional campaigns end-to-end, from customer cohort targeting, to reporting and optimization, across all marketing channels.
• Stay up-to-date with the latest media technologies and marketing trends in order to build a more effective content/ editorial event calendar.
• Monitor campaigns, pages, and marketing initiatives closely to quickly pivot as needed.
• Analyze and report campaign performance to provide significant findings, and learnings, and put together actionable insights into leadership and improvements to tools and processes

Qualifications 

• 4+ years of work experience in marketing across multiple channels like lifecycle, social media, performance marketing, etc.
• Native proficiency in Filipino/Tagalog is a must. Proficiency in English is required, as copywriting and communicating with the customer base will require a strong understanding of both languages
• Ability to analyze marketing data and metrics for sound decision-making.
• Experience managing or overseeing direct report(s)
• Knowledge of the digital advertising market
• Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
• Familiar with Klaviyo email marketing tool

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus 
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $105,000-135,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers