Role Overview
We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.
This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.
You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.
Responsibilities:
Plan and execute end-to-end events:
Community meetups
Educational workshops (Crypto 101, investing basics)
Partner activations
Pop-ups / experiential campaigns
Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop “low-hype, high-trust” event formats aligned with current market sensitivity
Build and nurture a loyal local community (online + offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
Translate global brand into locally relevant, trust-driven messaging
Lead initiatives that position Binance as:
Responsible
Compliant
User-first
Partner with PR to ensure alignment between events, messaging, and media narrative
Identify and execute partnerships with:
Universities
Web3 communities
Finance / investment groups
Lifestyle / culture spaces (cafés, co-working, etc.)
Build credible local alliances to strengthen brand perception
Track key metrics:
Event attendance & conversion (KYC, activation)
Community growth & engagement
Cost per acquisition (where applicable)
Continuously refine formats based on what actually works locally
Event Strategy & Execution
Community Building & Engagement
Brand & Reputation Rebuild (Critical)
4. Partnerships & Local Collaborations
Performance Tracking & Optimization
Requirements:
4–7+ years in events, community, or brand marketing
Experience in Australia market is a must
Background in crypto, fintech, or startup environment preferred
Proven track record of executing high-quality, well-attended events
Execution-first: You get things done, not just plan
Strong understanding of Australian culture and audience behavior
Ability to operate in a highly regulated, sensitive environment
Excellent stakeholder management (agencies, vendors, partners)
Comfortable working in a lean / rebuilding team setup
Grounded, practical, and not hype-driven
High ownership — acts like a local market owner
Strong judgment on what not to do (especially in current climate)
- Able to balance global brand vs local nuance
Experience
Skills & Mindset
Personality Fit (Important)
Skills Required
- 4-7+ years in events, community, or brand marketing
- Experience in the Australia market
- Proven track record executing high-quality, well-attended events
- Ability to own full event lifecycle: concept, vendor sourcing, execution, post-event reporting
- Experience building and nurturing online and offline communities (Telegram, Discord, meetups)
- Strong stakeholder management (agencies, vendors, partners)
- Ability to operate in a highly regulated, sensitive environment and ensure local compliance
- Strong understanding of Australian culture and audience behavior
- Experience identifying and managing community leaders / micro-KOLs and building organic advocacy programs
- Background in crypto, fintech, or startup environment
- Experience tracking event/community KPIs (attendance, conversion, engagement, CPA) and optimizing programs
- Execution-first mindset and high ownership
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
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