At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.
Job Summary:The jobholder will play a key role in achieving the strategic objectives of the assigned Regional Business Units, contributing directly to profitable revenue growth within the territory. This will be achieved by planning and executing targeted, measurable marketing initiatives that advance both commercial and regional goals and by supporting the localization of global Commercial Unit strategies.
Responsibilities
- Develop a deep understanding of customer strategic priorities through ongoing engagement with sales teams and key stakeholders.
- Build strong business partnerships to align customer objectives with internal strategic priorities, resulting in comprehensive and actionable marketing plans.
- Lead the development of the annual strategic marketing plan for the assigned business unit.
- Manage marketing budgets, projects, tactics, and support materials required to meet commercial unit objectives.
- Partner with content marketing teams to support sector initiatives and develop customer‑specific executions to drive category growth.
- Utilize multiple research sources (syndicated, custom, category, customer) to evaluate marketing plan performance and identify new opportunities.
- Identify data and tool gaps; provide recommendations to improve insights and enable data‑driven decision‑making.
- Continuously monitor emerging marketing trends, tools, and best practices, proactively recommending initiatives to enhance team knowledge, capabilities, and overall marketing effectiveness.
- Serve as a subject matter expert on industry and consumer insights by monitoring market activity, research, reports, and customer dialogue to support education and engagement efforts.
- Continuously monitor and develop a deep understanding of the TIC market, translating insights into actionable recommendations to support regional business growth.
- Lead marketing engagement programs and trade activities (events, campaigns, promotional items, merchandising) across various formats
- Analyze ROI for all customer marketing activities and identify improvement opportunities with a continuous‑improvement mindset.
Education & Experience
- University degree in Business Administration, Marketing, Communications or equivalent relevant experience in Sales, Marketing, or Communications.
- MBA preferred but not required.
- 6–7+ years of industry and/or B2B experience in category management, brand management, trade marketing, or sales is considered an asset.
- Minimum 5 years of demonstrated success in comparable roles with progressive responsibility.
- Strong experience in marketing and communications project management and execution.
- Thorough understanding of industry trends, marketing approaches, and best practices.
- Up‑to‑date knowledge of marketing, advertising, and communication techniques.
- Experience working in global, cross-functional teams, with the ability to collaborate effectively across regions and cultures.
- Proven project management capabilities.
- Passion for marketing and brand building, with the ability to articulate compelling narratives.
- Strong analytical skills, including the ability to monitor, interpret, and act on online campaign metrics.
- Excellent German written and verbal communication skills; able to communicate clearly and professionally.
- Fluent English required; additional European languages are an asset.
- Ability to travel up to 20% annually for company and regional meetings, conferences, and related activities.
What we offer:
- An interesting and diversified job in the Marketing area to support the continuous growth of the CSA Group
- Function as sales and customer contact for all commercial topics
- Possibility of mobile working and flexible working hours
- Fitness & Health Program for a relaxed balance to the daily work routine
Skills Required
- University degree in Business Administration, Marketing, Communications or equivalent experience
- 6-7+ years of industry and/or B2B experience in marketing or sales
- Strong experience in project management and execution
- Fluent English and excellent German communication skills
- Ability to travel up to 20% annually
What We Do
At CSA Group, we excel in addressing emerging, complex issues and technologies. CSA Group is comprised of two organizations: Standards Development and Testing, Inspection, & Certification. Not-for-Profit Standards Development: The mission of CSA Group’s Standard Development organization is to enhance the lives of Canadians through the advancement of standards in the public and private sectors. We are a leader in standards research, development, education, and advocacy. The technical and management standards developed with our 10,000 members improve safety, health, the environment, and economic efficiency in Canada and beyond. Global Testing, Inspection and Certification: CSA Group’s global commercial subsidiaries generate funding for continued standards research and development in support of our mission. Our commercial subsidiaries provide expert testing, inspection, and certification services that enable manufacturers to demonstrate that their products are in compliance with applicable safety, environmental, and operating performance standards for markets around the world. We offer deep expertise and industry-leading service delivery across a wide range of current and emerging technologies. To learn more about CSA Group, please visit our corporate website listed in Company Details below.
