The Core Responsibilities!
- Collaborate with internal teams (product, analytics, creative, compliance) to deliver effective, insight-driven marketing strategies.
- Develop and execute marketing campaigns that support product launches, promote awareness, and drive growth in customer acquisition and engagement.
- Create and manage targeted customer journeys and lifecycle communications to increase usage and retention.
- Own the end-to-end process to create compelling marketing content leveraging internal/external agency partners from briefing to refinement to execution across paid media, website content and email/community initiatives to drive product adoption & loyalty.
- Leverage data, customer insights, and market trends to refine messaging and optimize performance.
- Analyze market trends, customer insights, and competitor activity to identify new opportunities.
- Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improving based on learnings.
- Manage internal resources and program timelines to and ensure campaigns are executed on time, within budget, and on brand.
Let's Talk About You!
- 5+ years related work experience.
- Post-secondary education in Marketing, Commerce, or related experience.
- Strong understanding of brand & product marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & personalization, and audience segmentation.
- Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
- Passion for customer insights and communications to achieve business objectives.
- Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
- Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously.
- Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders.
- Strong verbal, written and communication skills.
- Track record of delivering key business results.
- Financial Services and Small Business marketing experience would be an asset.
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What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
