Marketing Manager - Engagement & Retention

Posted Yesterday
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Melbourne, Victoria, AUS
In-Office
Senior level
Financial Services
The Role
Leads a team of six marketers delivering lifecycle marketing, member engagement, retention campaigns, communications, education, and personalised experiences. The role oversees multi-channel campaign design, execution, monitoring, stakeholder collaboration, planning, reporting, and continuous improvement. It requires strategic, creative, analytical, project management, and people leadership capabilities, ideally within superannuation or financial services.
Summary Generated by Built In

At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.

 

Your new role

This is an exciting opportunity to lead a talented team of six marketers and play a pivotal role in shaping how AustralianSuper supports members make the most of their super. You'll influence a broad range of member initiatives, drive innovation and help deliver meaningful outcomes at scale.

Combining strategic thinking, data-led decision making and exceptional people leadership, you'll deliver impactful lifecycle marketing, communications, guidance and education programs that help members get more from their super. You'll identify opportunities to strengthen multi-channel engagement, improve retention and create simple, personalised experiences that make a real difference to members' financial futures.

 

Key duties include but are not limited to:

· Lead, coach and develop a team of six Engagement Marketing specialists, creating an environment of empowerment, accountability and continuous improvement.

· Take a hands-on role in designing, delivering and montioringmulti-channel member engagement campaigns, education and communications initiatives.

· Identify opportunities to improve member retention, engagement, transactions and positive actions.

· Understand the member needs and consider the full experience, championing best practice creative development and design.

· Provide clear project updates and contribute to member engagement planning, prioritisation and results reporting.

· Collaborate across departments to align messaging, prioritise channels and deliver consistent member experiences.

 

What you’ll need

· Proven experience in marketing or communications, ideally within superannuation or financial services.

· Demonstrated people leadership experience, including coaching, development and performance management.

· Tertiary qualification in Marketing, Communications or similar.

· Extensive experience developing and project managing end-to-end communications across multiple channels and audiences.

· Retention campaign management experience across owned and paid channels.

· Strong strategic, creative, analytical and planning capabilities.

· Demonstrated stakeholder management and relationship-building skills.

 

Life at AustralianSuper

AustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we’re happy to discuss what this looks like for you.

We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.

 

What’s Next

Apply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.

 

AustralianSuper uses AI to review resumes and conduct initial phone interviews. This involves processing your resume, cover letter, and voice recording in Australia and the USA to help assess your suitability for the applied role. When invited to an AI phone screening, you may opt for a traditional phone screening instead. For information on how we handle your personal data, please refer to our Candidate Privacy Policy.

https://www.australiansuper.com/careers/candidate-privacy-notice

Australian or New Zealand citizenship or Australian permanent residency status is required.

Agencies please note: this vacancy is being managed directly by AustralianSuper’s Talent Acquisition team. We will contact our preferred agency partners should we require additional support. Thank you.

Skills Required

  • Proven experience in marketing or communications, ideally within superannuation or financial services
  • People leadership experience, including coaching, development, and performance management
  • Tertiary qualification in Marketing, Communications, or a similar field
  • Extensive experience developing and project managing end-to-end communications across multiple channels and audiences
  • Retention campaign management experience across owned and paid channels
  • Strong strategic, creative, analytical, and planning capabilities
  • Stakeholder management and relationship-building skills
  • Australian or New Zealand citizenship or Australian permanent residency
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The Company
HQ: Melbourne
1,588 Employees
Year Founded: 2006

What We Do

AustralianSuper is for everyday Australians and businesses; we help invest members’ money to create the best possible retirement outcomes for members. More than 3 million members and 440,000 businesses trust us to invest more than AU$270 billion on their behalf. One in 8 working Australians are a member of AustralianSuper, the nation’s largest superannuation fund. Our size has given us the ability to leverage significant investment opportunities for long term performance and low fees that are passed on to our members. With services and advice that simplify super for business including a free clearing house, secure online transactions, dedicated relationship managers, education and help. It’s easy to see why we’ve been a top performing fund. ----------------------------------------------------------------------------------------- AustralianSuper is not responsible for other user's comments. We reserve the right to delete any comments that are not in line with our community standards. By participating in the AustralianSuper’s LinkedIn community, you agree to adhere to our House Rules: ausup.me/HouseRules ______________________________________________________________________________________ Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns. Reference to any awards and ratings are only one factor to be taken into account when choosing a super fund. The information posted by AustralianSuper may be general financial advice which doesn’t take into account your personal objectives, situation or needs. Before making a decision about AustralianSuper, you should think about your financial requirements and refer to the relevant Product Disclosure Statement, available at australiansuper.com/pds or by calling 1300 300 273. AustralianSuper Pty Ltd ABN 94 006 457 987, AFSL 233788, Trustee of AustralianSuper ABN 65 714 394 898.

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