We’re looking for a Marketing Manager, Energy & Collaborations to oversee the creation of high-impact, buzz-worthy moments, drive cultural relevance, and manage specialized, limited-edition collaborations for the Yerba Madre brand. This person has a strong pulse on culture and translates trends into actionable programs that ladder into Yerba Madre’s values and goals. As the Marketing Manager, Energy & Collaborations, you will manage and execute the strategy for key cultural activations and collaborations that earn attention and build brand relevance. You will identify and develop both small- and large-scale opportunities that create brand heat. This role reports to the Director, Sponsorship, Earned, Integrated Marketing and is hybrid (2–3 days/week) in Los Angeles.
HOW YOU’LL HELP:Launch Moment Strategy & Execution: Lead the planning and execution of buzz-worthy campaigns and launch moments that generate earned conversation and social engagement; drive timelines, cross-functional alignment, and activation logistics.
Cultural Partnerships & Collaborations: Source, evaluate, and manage culturally relevant collaborations and one-off partnerships that align with brand values and objectives and build brand heat.
Merchandise Program Management: Oversee strategy, design, production, and distribution for merchandise programs; manage vendors, ensure quality, and align drops with cultural moments and product launches.
Creative Sourcing & Ideation: Partner with the Director to brief creative agencies and freelance partners; serve as project lead through concepting and development to deliver high-quality work.
Visibility & Amplification: Collaborate with PR and Social to create amplification plans for launch moments and collaborations, maximizing visibility across relevant channels.
Budget & Reporting: Track project budgets and provide timely reporting and insights to the Director.
Detail Orientation & Execution: Strong organization and follow-through; able to manage multiple projects with a solutions-focused, get-it-done approach.
Cultural Curiosity: Actively tracks trends, communities, and cultural voices across categories and translates insights into action.
Creative Project Management: Experience guiding creative teams and partners to turn strategy into clear, high-quality deliverables.
Collaboration: Skilled at building trust and working inclusively with internal teams and external partners to achieve shared goals.
Travel for on-site activations, partner meetings, and vendor visits as needed.
Ability to lift and move event materials (up to 50 lbs) and work extended hours during activations, including some evenings and weekends.
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
What We Do
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, “COME TO LIFE” is an invitation to personal, social, ecological and cultural regeneration.
The regeneration of the planet is at the heart of our business model. Every time you purchase Guayakí Yerba Mate, you're creating a positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.
Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. It is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest.
