Marketing Manager Electronics

Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.

With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers’ success.

Arxada is seeking a Marketing Manager Electronics profile. As an expert in the Electronics market, you are responsible for driving the commercial success of our resin product portfolio used in electronic applications. This role combines market insight, technical acumen, and strategic marketing execution to strengthen our market position, support sales growth, and guide future product development. You own the 3–5 year strategy for the Electronic business and support the Sales team with customer and performance data, competitive info and pricing guidance.

• Lead marketing activities and cross-functional teams for success and growth in the Electronic material market

• Conduct market and customer research to define product requirements and priorities, to bring input for product development

• Own the product portfolio strategy for resins used in electronics

• Collaborate with R&D and Technical Service teams to define product specifications, performance requirements, and innovation roadmaps to grow our innovation pipeline

• Recommend pricing strategies based on value analysis, cost structures, market positioning and competitive environment

• Recognize market trends by close interaction with Sales. Consolidate, and create, prioritize innovation pipeline/ideas, lead new product development and launches in collaboration with R&D and application technology. Own the commercial success of product launches

• Develop an integrated business and marketing plan, including product cost, pricing, quality and product positioning in the competitive environment

• Determine and implement go-to-market plan

• Lead and develop portfolio segmentation strategy and deliver on the 3–5 year strategy for business. Execute and own the deliverables

• Develop and execute marketing communication plans and activities by working closely with the MarCom team

• Integrate sustainability principles into growth and strategy initiatives to ensure alignment with Arxada’s environmental and social responsibility goals

• Identify and support core businesses growth programs, exploring adjacent spaces and innovative new business models to fuel growth

• Profound understanding of the market, growth areas, trends, customers, products and services, competition and how to translate market analysis into action

• Strong strategic and conceptual thinking, strong problem-solving and analytical capabilities

• Attention to detail without losing the big picture

• Ability to consolidate and communicate complex information

• Able to translate general direction by global leadership into development of strategic and tactical plans for the Electronic market, and ensure execution

• Strong experience in establishing new customer contacts and commercial negotiations until contract closure

Microbial Control Solutions (MCS) focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.

Nutrition, Care & Environmental (NCE), meanwhile, provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high-performance applications.

Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.