In this role, you'll be expected to:
- Lead and develop the marketing team - managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities
- Oversee marketing execution - work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning
- Drive digital marketing initiatives - you will help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels
- Coordinate marketing systems and priorities - ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.
You might be the right fit if you:
- Have experience both leading people and building marketing systems
- Have roughly 5-7 years of marketing experience, with some experience coordinating or managing a small team
- Are comfortable operating at both the strategic and execution level, but are first and foremost a doer
- Have owned marketing campaigns or initiatives from start to finish, with tangible outcomes you can point to
- Possess strong digital marketing knowledge including SEO, paid media, and website optimization
- Have demonstrated strong judgment when evaluating messaging, copy, and campaign quality
- Are comfortable using marketing data and performance signals to guide decisions
- Bring a mindset focused on continuous improvement
- The type of marketer who thinks of marketing as a system that can be continuously improved, not simply a collection of tasks
- Think critically about messaging and positioning, always asking whether copy and campaigns actually move the buyer forward
- Thrive in fast-paced environments where a high volume of marketing initiatives are moving simultaneously
- Are humble, eager to learn, and happy to ask questions and seek clarity where needed
Bonus points if you have:
- Experience in B2B or SaaS environments, though operational marketing experience in a structured environment is the more important factor
- Experience with SEO strategy, content marketing, and digital campaign management
- Familiarity with marketing automation platforms, CMS tools, and analytics dashboards
- A working understanding of how to measure and improve marketing-qualified lead generation
- Experience building or improving marketing production processes and workflows
- Exposure to safety, training, compliance, or other regulated industry verticals
Compensation and benefits:
- Employee Stock Ownership Plan (ESOP)
- Full medical, dental, and vision coverage
- Life insurance and disability insurance
- Health spending account
- Flexible working hours
- On-the-job training and growth opportunities
- Free on-site parking
Top Skills
What We Do
BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals. This cloud-based software application includes a Training Record Management System, a Classroom Calendar Management module, a Training Matrix, a Learning Management System, Digital Folders, plus Online Forms that can be used for site inspections, hazard assessments, incident management, preventive maintenance, competency evaluations, and more. We provide training solutions for the safety industry, including hundreds of safety training organizations throughout North America and across the world. The core of our business is the SafetyNET program. The SafetyNET is a network of more than 500 leading safety training companies from across North America who collectively share and provide companies and individuals with access to a wide variety of safety training courses through one centralized online application. Since 2010, the collaborative partnership between these training companies has not only enabled the best-of-the-best in online safety training to be brought together in one location but it is also helping to improve industry safety performance through the provision of convenient, cost-effective training. Looking toward the future, the SafetyNET seeks to continually set new standards in training through ongoing technological innovations and implementation of feedback from industry experts and leaders. Be a part of this exciting future by becoming a part of The SafetyNET
