BIS Safety Software

Marketing Manager - Digital Marketing & Strategy (Remote)

Posted 8 Days Ago

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Hiring Remotely in Toronto, ON, CAN

In-Office or Remote

85K-110K Annually

Mid level

Edtech

The Role

The Marketing Manager will lead a small team, oversee marketing execution and digital initiatives, and ensure alignment with company goals while optimizing marketing performance.

Summary Generated by Built In

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. As we build a modern marketing function that combines data, creativity, and execution, we are looking for a Marketing Manager who wants to help shape how the market understands what we do.

About the role:

This is a new role that sits at the intersection of marketing strategy and execution.

You'll work closely with leadership to turn marketing strategy into real, measurable progress while guiding a small marketing team through campaigns, content, and digital program. But what we really need is someone who gets things done - this is a very hands-on role. We are specifically looking for someone who enjoys building campaigns, improving messaging, and working directly with the marketing systems that drive performance.

This is also a genuinely fast-paced role. BIS produces a large volume of marketing initiatives across campaigns, content, website development, and digital programs. The pace is often faster than what many organizations describe as “fast-paced,” and success in this role requires someone who is comfortable operating with that level of momentum while maintaining strong judgment and quality.

This is a remote position.

In this role, you'll be expected to:

Lead and develop the marketing team - managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities
Oversee marketing execution - work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning
Drive digital marketing initiatives - you will help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels
Coordinate marketing systems and priorities - ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.

You might be the right fit if you:

Have experience both leading people and building marketing systems
Have roughly 5-7 years of marketing experience, with some experience coordinating or managing a small team
Are comfortable operating at both the strategic and execution level, but are first and foremost a doer
Have owned marketing campaigns or initiatives from start to finish, with tangible outcomes you can point to
Possess strong digital marketing knowledge including SEO, paid media, and website optimization
Have demonstrated strong judgment when evaluating messaging, copy, and campaign quality
Are comfortable using marketing data and performance signals to guide decisions
Use AI solutions to improve the speed and quality of your work
Bring a mindset focused on continuous improvement
The type of marketer who thinks of marketing as a system that can be continuously improved, not simply a collection of tasks
Think critically about messaging and positioning, always asking whether copy and campaigns actually move the buyer forward
Thrive in fast-paced environments where a high volume of marketing initiatives are moving simultaneously
Are humble, eager to learn, and happy to ask questions and seek clarity where needed

Bonus points if you have:

Experience in B2B or SaaS environments, though operational marketing experience in a structured environment is the more important factor
Experience with SEO strategy, content marketing, and digital campaign management
Familiarity with marketing automation platforms, CMS tools, and analytics dashboards
A working understanding of how to measure and improve marketing-qualified lead generation
Experience building or improving marketing production processes and workflows
Exposure to safety, training, compliance, or other regulated industry verticals

Compensation and benefits:

Employee Stock Ownership Plan (ESOP)
Full medical, dental, and vision coverage
Life insurance and disability insurance
Health spending account
Flexible working hours
On-the-job training and growth opportunities

About BIS:

BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!

A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.

How to apply:

When applying, please include a short note describing one marketing initiative you personally improved or optimized, and what the outcome was. We are interested in how candidates think about improving marketing performance, not just participating in campaigns.

Visit our Careers Page for more information.

We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Job ID #L202605-08CMM

Skills Required

5-7 years of marketing experience
Experience leading a small team
Strong knowledge of digital marketing
Experience with SEO and paid media
Strong judgment in messaging and campaign quality
Experience in B2B or SaaS environments (preferred)
Familiarity with marketing automation platforms (preferred)

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The Company

Austin, Texas

56 Employees

Year Founded: 2006

What We Do

BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals. This cloud-based software application includes a Training Record Management System, a Classroom Calendar Management module, a Training Matrix, a Learning Management System, Digital Folders, plus Online Forms that can be used for site inspections, hazard assessments, incident management, preventive maintenance, competency evaluations, and more. We provide training solutions for the safety industry, including hundreds of safety training organizations throughout North America and across the world. The core of our business is the SafetyNET program. The SafetyNET is a network of more than 500 leading safety training companies from across North America who collectively share and provide companies and individuals with access to a wide variety of safety training courses through one centralized online application. Since 2010, the collaborative partnership between these training companies has not only enabled the best-of-the-best in online safety training to be brought together in one location but it is also helping to improve industry safety performance through the provision of convenient, cost-effective training. Looking toward the future, the SafetyNET seeks to continually set new standards in training through ongoing technological innovations and implementation of feedback from industry experts and leaders. Be a part of this exciting future by becoming a part of The SafetyNET