Marketing Manager - Digital Focus

Position Title: Marketing Manager

Business Unit: Marketing

Reports to: Director of Marketing Services

Position Overview:

This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company’s executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned.

Primary Responsibilities:

Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects. Projects may include but are not limited to assisting in de novo and branch closing marketing activities, business development activities, and market disruption initiatives.

Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group.

Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details.

Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans.

Develop and sustain metrics for monitoring continuous improvement of all marketing programs.

Manage budgets for assigned projects and captures and records all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business.

Maintain awareness of industry trends and develops clear understanding of brand guidelines and style.

Serves as a marketing department representative on designated project management teams.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines.  Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

5

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent communication skills, both written and verbal

Excellent customer service skills

Excellent project management skills 

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

Ability to use a personal computer and job-related software

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.