Marketing Manager (Development Division)

Posted 8 Days Ago
Be an Early Applicant
Miami, FL
3-5 Years Experience
Real Estate
The Role
The Marketing Manager will oversee marketing initiatives for ONE Sotheby’s Development Division, managing teams and coordinating with creative, PR, and social media partners to execute campaigns. Responsibilities include attending meetings, creating production calendars, managing marketing tools, and reporting on campaign progress to ensure alignment with development goals.
Summary Generated by Built In

Description

ONE Sotheby’s International Realty is the premier source for luxury real estate and new developments along Florida’s East Coast.  With over 30 offices, the company’s footprint continues to grow, bringing together over 1,400 of the world’s most experienced and well-connected agents.


At ONE Sotheby’s International Realty’s Development Division, marketing is about understanding our clients and target audiences – and building awareness about how our services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing real estate marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.


Offering unmatched marketing and technology, backed by a global brand with a reputation of unsurpassed quality, ONE Sotheby’s International Realty gives extraordinary careers a home to thrive.


Responsibilities:

-          Attend development division weekly management meetings and update the team and Development agenda according to the marketing tasks at hand.

-          Serve as marketing manager for assigned development accounts. Coordinate all creative initiatives per development. Work alongside creative agencies, PR teams, and social media firms to coordinate all necessary tasks.

-          Coordinate and attend weekly/monthly developer meetings for the respective developments.

o   Create agenda for each developer meeting to provide development team with updates and progress on sales and marketing initiatives.

o   Show developer marketing tools created to promote development (i.e., Email campaigns, newsletters, event invites, etc.).

o   During developer meetings or in-house sales meetings, keep a log or create a meeting recap with details discussed at the meeting to ensure all marketing tasks are being completed.

-          Work with team to create ONE Sotheby’s marketing initiatives for each exclusive Development – create a production calendar for each development to properly inform the design team of the marketing tools needed. Work with ONE Sotheby’s Marketing and Creative leads to provide guidance, copy and messaging for each campaign or marketing piece needed.

o   Weekly/monthly email campaigns

o   Newsletters

o   Digital event invites

o   ONE Sotheby’s corporate ads showcasing developments (ad & print) – (local & international placements).

o   Developer Quarterly Marketing Reports.

-          Work with ONE Sotheby’s PR firm and social media teams to provide regular updates on the progress of each development.

-          Discuss coordination of social media trainings for ONE Sotheby’s Development agents and ONE Sotheby’s general real estate agents.

-          Work with ONE Sotheby’s Marketing lead (General real estate division) to ensure developments are being included and taking advantage of all ONE Sotheby’s marketing initiatives (corporate ads, inclusion in magazines, market reports, etc.).

-          Work with Management Team closely on all event coordination

o   Weekly broker events

o   Cocktail events held at sales galleries

o   Sponsorship events

o   ONE SIR corporate events that involve developments

-          Work with Management Team on all travel coordination for developments

-          For all events and travel assist with the following:

o   Establish budget for each event

o   Create agenda for event

o   Work with event vendors to receive quotes

o   Coordinate details with event vendors (catering, valet, photographer, entertainment, promotional giveaways, etc.)

o   Receive necessary approvals from ONE Sotheby’s management and developers for event expenses.

o   Work with ONE Sotheby’s accounting to make sure event vendors are paid timely

-          Make sure all marketing collateral for each development is continuously updated in each development’s cloud storage account, development mobile APP, and website – these tools are crucial for the sales team and outside brokerage community so all information must always be the most recent (fact sheets, price ranges, renderings, broker registrations, brochures, branded and unbranded materials).

-          Work with Management Team to make sure the information on the ONE Sotheby’s website and the Sotheby’s Realty website is always updated for each development.

Requirements

-          3-5 Yr.s of progressive marketing experience in the real estate industry (developments would be ideal).

-          Knowledge of MS Windows, MS Office applications (Word, Excel, Outlook, and Power Point).

-          Bachelor’s degree in Marketing, Communications, Design, or related (Master’s preferred).

-          Fluent in English, other languages a plus.

Benefits

Join a luxury growing company with an energetic work environment. Our benefits include:

-          Medical, Dental, and Vision.

-          401k

-          A generous PTO and Holiday calendar.

-          Start-up office environment.

-          Growth potential.

-          Training and development



Job Type: Full-time

On-site, not a remote position.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The Company
HQ: Miami, Florida
1,452 Employees
On-site Workplace

What We Do

ONE Sotheby’s International Realty is South Florida’s premier source for luxury real estate and development opportunities. We offer a network of 1,000 of the world’s most passionate and committed professionals, backed by a global brand with a heritage of unsurpassed quality, value, and trust. For nearly 300 years, the Sotheby’s name has exemplified the promise of a life well lived and this heritage has been the foundation of ONE Sotheby’s International Realty since our founding in 2008.

In addition to its luxury brokerage division, the firm also boasts a development sales division representing some of South Florida’s most successful and prestigious condo developments with a total inventory of over $3.5 billion.

As markets evolve, core values, like leadership, integrity and vision, endure. At ONE Sotheby’s International Realty, these values are supported by market knowledge and insights, the latest technology, and a global backbone of support and service, all grounded in the belief that the best experiences inspire the best decisions.

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