Insider

Marketing Manager, DACH

Reposted 19 Days Ago

Be an Early Applicant

3 Locations

Hybrid

Junior

Information Technology • Internet of Things

The Role

As a Marketing Manager for DACH, you'll develop marketing strategies, manage local activities, create assets for sales, and collaborate with sales for lead quality measurement.

Summary Generated by Built In

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

First things first:

What is this role about? We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences.

We’re expanding our Global Marketing Team and looking for a Marketing Manager, DACH! If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime. Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground. Ready for the challenge? Read on.

Day in and day out of a Marketing Manager, Germany at Insider:

Develops and owns the marketing strategy and execution for DACH, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion.
Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR.
Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics.
Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
Works closely with sales to measure program performance and lead quality.

We want you to join us while we are taking a step into the future if you have;

Master’s degree in Business, Marketing, or a related field.
2+ years of experience in B2B marketing, ideally within a SaaS business.
Deep understanding of the digital landscape.
Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials.
Creative problem-solving mindset with a sharp attention to detail.
Proven expertise in event planning and execution.
A positive, can-do attitude.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Top Skills

Crm Tools

Eloqua

Hubspot

Marketing Automation Tools

Marketo

Pardot

Salesforce

View all jobs at Insider

View Insider Profile

Report Job

Am I A Good Fit?

beta

Get Personalized Job Insights.

Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company

HQ: Kağıthane, Istanbul

1,162 Employees

Year Founded: 2012

What We Do

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.