Job Description:
We are looking for a dynamic and strategic-minded professional to join our team as Customer Marketing Manager. In this role, you will be in responsible for creating and executing marketing strategies for our customer accounts. You will collaborate with Sales, Customer Success, and the US customer and solution marketing teams to drive engagement, nurture relationships, and, ultimately, increase revenue growth within our strategic and customer accounts.
You'll be in responsible for evolving our cross-sell strategy from a traditional campaign model to a smart, data-driven and behavioural marketing engine that supports cross-sell and upsell targets by having a solid understanding of the customer lifecycle.
Key Responsibilities:
- Develop and implement strategies to target key customers for ARR growth
- Increase Annual Recurring Revenue (ARR) growth through effective marketing campaigns and initiatives.
- Evaluate the performance of existing cross-selling and upselling strategies.
- Identify products or features that complement customers' current usage and propose targeted cross-sell or upsell campaigns.
- Lead out annual flagship event Exchange Europe, increasing attendance and engagement
- Leverage ongoing customer journey mapping research to identify touchpoints and pain points throughout their lifecycle; Identify opportunities to introduce additional products or services at strategic points in the customer journey.
- Develop targeted messaging and personalized content to drive engagement and upsell opportunities
- Partner with Solutions Marketing and Marketing Operations to leverage the customer data and market intelligence to segment approach to support cross-sell/upsell programs.
- In partnership with Customer Success and sales to develop customer white space analysis and renewal propensity models in support of marketing programs.
- Partner with Solution Marketing, Customer Success, and other stakeholders to evolve detailed customer profiles to understand their needs, challenges, and preferences.
- Establish KPIs for customer growth initiatives and regularly report on campaign performance.
- Use analytics to measure the impact of marketing efforts on customer lifetime value and share of wallet.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field; MBA preferred.
- At least 10 years proven experience in B2B marketing, with a focus on existing customer growth.
- Strong analytical skills and proficiency in using data to drive marketing decisions.
- Excellent project management and organizational skills.
- Excellent communication skills.
- Demonstrated ability to collaborate across cross-functional teams.
- Familiarity with the software industry, especially in tax solutions, is a plus
- Fluent in German would be a plus
Vertex, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex, Inc. and has not been reviewed or approved by Vertex, Inc..
-
Leave & Time Off Breadth — Flexible time off, including unlimited vacation for some roles, paid volunteer time, bereavement leave, sabbaticals, and observed holidays is emphasized. Occasional company shutdowns further expand time-away options.
-
Parental & Family Support — Benefits span paid parental leave, adoption assistance, childcare support, fertility benefits, and structured return-to-work programs. Backup care and daycare tuition discounts reinforce family-focused support.
-
Retirement Support — A 401(k) with employer matching and immediate vesting anchors long-term savings. Profit sharing and defined contribution programs complement financial security offerings.
Vertex, Inc. Insights
Similar Jobs
What We Do
The Trusted Leader in Tax Technology. We're Vertex (VERX). A pioneer in tax automation for more than 45 years. We proudly serve over 4,000 customers worldwide with distinction and provide comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Our collaborative, friendly culture is the foundation of everything we do and who we are. We're proud to be an employer guided by a common purpose by building trusted relationships at work, in business and in our communities. We strive to be a values-driven employer of choice who attracts, retains, and inspires talented professionals to achieve their full potential. We employ over 1,500 full-time professionals across three continents: US, Europe, and Brazil. Our software, content, and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, our software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Our software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide. We partner with the world’s most respected companies and harness their strengths to deliver the best tax technology solution to businesses across the globe. We integrate with key technology partners that span ERP, CRM, procurement, billing, POS and e-commerce platforms. We also work closely with over 50 tax, accounting and consulting firms to provide the integrated tax technology solutions.
Why Work With Us
Innovative, agile, and growth-minded professionals thrive at Vertex. Our remote-first culture offers flexibility and connection, while our focus on indirect tax technology and global expansion creates real impact. With leadership development and a strong emphasis on well-being, careers flourish here.
Gallery
