Marketing Manager - Customer Experience

Reposted Yesterday
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Milwaukee, WI, USA
In-Office
Senior level
Healthtech
The Role
As a Marketing Manager - Customer Experience, you'll transform showrooms, enhance customer engagement, and drive impactful marketing strategies across various channels.
Summary Generated by Built In

Position Summary:   

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.  

 

In the Marketing Manager – Customer Experience position, you’ll lead efforts to elevate how Direct Supply engages with customers through premier tradeshows, strategic campus visits, and the transformation of our showroom into a future-focused Customer Meeting Center. You’ll align immersive, high-impact experiences with business objectives, bringing our brand to life through personalized, memorable customer interactions. 

 

Skills Needed: 

  • Delivers Results - Seizes new opportunities and tackles challenges head-on with urgency. Takes initiative and consistently hits goals. Zeroes in on key priorities for results. Drives progress through uncertainty and moves others to action. 

  • Deals with Ambiguity - Adapts smoothly to change and thrives in ambiguity, maintaining composure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively. 

  • Ensures a Customer Focus - Keeps our customer needs at the center; Tirelessly pushes for AI-First solutions to create customer value and evangelizes Principle #2. Taps into market and customer insights to shape priorities and make decisions. 

  • Mobilizes Resources - Efficiently marshals and utilizes resources - people, funds, materials, support - to meet objectives within deadlines and limits. Coordinates multiple activities and optimizes limited resources to achieve goals. 

  • Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals. 

  • Proven ability to lead complex projects from concept through execution with cross-functional collaboration. 

 

What You’ll Do and Impact:  

  • Lead the transformation of a traditional showroom into a multi-purpose Customer Meeting Center through a phased plan and long-term strategic vision. 

  • Drive customer engagement strategy and ensure brand consistency across both physical and digital environments. 

  • Collaborate with cross-functional teams to integrate technology, storytelling, and design elements that reflect the brand and support strategic priorities. 

  • Apply strategic planning and project management expertise to deliver seamless execution across multiple workstreams. 

  • Oversee strategy and execution for top-tier tradeshows, including messaging, engagement, and alignment to sales pipeline goals. 

  • Lead end-to-end planning and delivery of on-campus customer visits, ensuring high-impact, personalized experiences. 

  • Develop scalable, repeatable processes for visit execution and feedback collection to continuously improve satisfaction and outcomes. 

  • Support the alignment of experiential marketing touchpoints with broader customer insight initiatives, ensuring data share to support business decisions

  • Manage vendor relationships for design, construction, and digital experience to support showroom transformation and event needs. 

 

Experience: 

  • Bachelor’s Degree in Marketing, Communications, Business, or related field. 

  • 6+ years of experience in marketing or customer experience roles. 

  • Strong background in project leadership, stakeholder engagement, and vendor management. 

  • Track record of delivering customer-centric experiences that drive measurable results. 

  • Experience with space planning or experience design is a plus. 

  • Exceptional organizational and communication skills. 

 

Additional Items of Interest: 

  • Experience with AV/digital technology integration preferred 

  • Experiential marketing certifications a plus 

Job to be performed in the location listed. Generous benefit package available.

Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse workforces.

© 2013 to 2026 Direct Supply, Inc. All rights reserved.

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The Company
Milwaukee, WI
1,363 Employees
Year Founded: 1985

What We Do

For 35 years, Direct Supply has been dedicated to delivering innovative solutions to the toughest challenges facing the Senior Living industry. Now more than ever, we’re inspired by our customers’ commitment to serving America’s seniors during COVID-19 and beyond. From creating safe, desirable spaces and boosting operational efficiency, to helping our customers improve care outcomes and easily procure the right products at the best value – we’re constantly expanding our offering and developing new technologies to meet the complex and evolving demands of Senior Living.

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