Marketing Manager - Customer Experience

Posted 4 Days Ago
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Milwaukee, WI, USA
In-Office
Senior level
Healthtech
The Role
Lead strategic customer engagement and experiential marketing for high-profile tradeshows, executive visits, and campus experiences. Partner with executives to design AI-enabled engagement strategies, evolve the Customer Meeting Center, measure impact on pipeline and brand, and drive cross-functional initiatives that strengthen customer relationships and business outcomes.
Summary Generated by Built In

Position Summary:     

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Marketing Manager – Customer Experience position, you'll shape how Direct Supply engages customers, prospects, and industry influencers through strategic tradeshows, executive customer interactions, campus visits, and immersive brand experiences. You'll partner with executive stakeholders to strengthen customer relationships, elevate Direct Supply's market presence, and drive business impact. With an AI-first mindset, you'll continuously improve customer engagement strategies, uncover new opportunities to create value, and advance marketing innovation.

Skills Needed:

  • Applies AI and Technology - Proactively identifies and implements AI/tech solutions to optimize work. Stays ahead of the latest AI/tech trends, integrating them into workflows. Actively seeks and uses new tools and systems, enhancing performance. Uses AI for data-driven decisions, improving outcomes. Chooses tech solutions that align with business needs.

  • Deals with Ambiguity - Adapts smoothly to change and thrives in ambiguity, maintaining composure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively.

  • Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.

  • Navigates Organizational Dynamics - Understands and manages organizational politics, aligns with key stakeholders early, builds strategic alliances across departments, and drives initiatives through influence.

  • Demonstrated success in building credibility and trust with senior leaders while confidently navigating competing priorities and evolving business needs.

  • Ability to develop customer-centric engagement strategies that strengthen relationships, differentiate the brand, and support business growth.

What You’ll Do and Impact:

  • Serve as the strategic marketing lead for Direct Supply's highest-profile customer engagement opportunities, including key industry tradeshows, executive customer visits, and campus experiences. 

  • Partner with executive leaders as a trusted advisor to develop customer engagement strategies, influence investment decisions, and strengthen customer relationships.

  • Lead the evolution of Direct Supply's Customer Meeting Center experience, creating a differentiated environment that reflects our innovation strategy and enhances customer interactions.

  • Develop AI-enabled approaches that improve customer engagement and marketing effectiveness.

  • Collaborate across Marketing, Sales, and Executive Leadership to deliver integrated customer experiences aligned with business priorities.

  • Measure customer engagement impact through pipeline generation, executive engagement, brand awareness, and customer value creation.

  • Identify emerging technologies and customer engagement trends that strengthen Direct Supply's leadership in healthcare technology.

  • Lead complex cross-functional initiatives in a fast-paced, evolving environment.

Experience:

  • Bachelor's degree in Marketing, Communications, Business, or related field.

  • 7+ years of experience in strategic marketing, customer engagement, experiential marketing, tradeshow strategy, or related disciplines.

  • Experience partnering with senior executives to lead customer engagement initiatives that drive brand growth and business results.

  • Experience leveraging AI and emerging technologies to improve marketing effectiveness and customer engagement.

  • Proven ability to lead complex, cross-functional initiatives in fast-paced environments with evolving priorities.

  • Ability to travel by car and/or plane up to 15%

  • Valid, unexpired driver's license with satisfactory driving record

Additional Items of Interest:

  • Experience supporting executive engagement strategies at major industry tradeshows and customer experiences.

  • Experience measuring marketing performance through pipeline, customer engagement, and business metrics.

Job to be performed in the location listed. Generous benefit package available.

© 2013 to 2026 Direct Supply, Inc. All rights reserved.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 7+ years of experience in strategic marketing, customer engagement, experiential marketing, or tradeshow strategy
  • Experience partnering with senior executives to lead customer engagement initiatives
  • Experience leveraging AI and emerging technologies to improve marketing effectiveness and customer engagement
  • Proven ability to lead complex, cross-functional initiatives in fast-paced environments
  • Ability to travel by car and/or plane up to 15%
  • Valid, unexpired driver's license with satisfactory driving record
  • Strong communication, stakeholder management, and ability to navigate ambiguity

Direct Supply Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Direct Supply and has not been reviewed or approved by Direct Supply.

  • Retirement Support Retirement savings are emphasized through a 401(k) with company match and stock contributions, alongside an employee‑owner model. Feedback suggests these features are a standout part of the total rewards package.
  • Strong & Reliable Incentives Incentives such as annual profit sharing and bonuses are consistently highlighted as meaningful components of pay. Feedback suggests these payouts complement base salary and contribute materially to total compensation.
  • Wellbeing & Lifestyle Benefits Wellbeing resources include a full on‑site wellness center with gym, classes, and recreational courts, plus a dog‑friendly campus and on‑site café. Flexible work options and everyday perks like complimentary beverages and membership reimbursements add tangible lifestyle value.

Direct Supply Insights

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The Company
HQ: Milwaukee, WI
1,363 Employees
Year Founded: 1985

What We Do

For 35 years, Direct Supply has been dedicated to delivering innovative solutions to the toughest challenges facing the Senior Living industry. Now more than ever, we’re inspired by our customers’ commitment to serving America’s seniors during COVID-19 and beyond. From creating safe, desirable spaces and boosting operational efficiency, to helping our customers improve care outcomes and easily procure the right products at the best value – we’re constantly expanding our offering and developing new technologies to meet the complex and evolving demands of Senior Living.

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